Market Kurly Compares 24 Lunar New Year Ritual Items "10% Cheaper Than Large Supermarkets"

Comparison of Average Purchase Costs for Lunar New Year Supplies Announced by Korea Consumer Organization Price Monitoring Center
"Kurly Product Prices 6% Lower Than Average Purchase Cost (Excluding Cheongju), 10% Lower Than Large Supermarkets, 36% Lower Than Department Stores"

[Asia Economy Reporter Yuri Kim] Market Kurly announced on the 4th that a comparison between the average purchase cost of 24 major ancestral rites items and the prices of products sold on Market Kurly showed that Market Kurly's product prices are 10% cheaper than those at large discount stores.

According to the '2021 Lunar New Year Special Price 1st Survey Results' released by the Korea Consumer Agency's Price Monitoring Center on the 27th of last month, the cost of purchasing all 24 Lunar New Year ancestral rites items (excluding Cheongju, which is not sold on Market Kurly) at large discount stores this year was 271,177 KRW. The price comparison list included 5 types of livestock products (beef for soup and skewers, pork for boiled meat and minced meat, eggs), 3 types of seafood (yellow croaker, pollack fillet, dried pollack), 4 types of fruits (apple, pear, dried persimmon, sweet persimmon), and others (flour, cooking oil, tofu, rice cake soup rice cakes, yakgwa, yugwa). When purchasing the same items and quantities on Market Kurly, the total amount was 245,376 KRW, which is 10% cheaper than the cost at large discount stores. Compared to the overall average purchase cost (large discount stores, department stores, SSM, general supermarkets, traditional markets) of 262,116 KRW, it was 6% cheaper, and compared to department stores (383,241 KRW), there was a 36% difference.

When comparing prices based on large discount stores, the biggest price difference was found in the livestock product category. Purchasing all five items including beef, pork, and eggs on Market Kurly was 12% cheaper than buying them at large discount stores. For example, 1st grade Hanwoo brisket for soup is 27% cheaper, and 1+ grade Hanwoo for skewers is also available at a 20% lower price.

Recently, with the price fluctuations of vegetables becoming more severe, Market Kurly was 6% cheaper than large discount stores. Among fruits, sweet persimmons were 25% cheaper on Market Kurly, and apples (-16%) and pears (-12%) were also priced lower. Additionally, Market Kurly's private brand (PB) product 'Cully's Korean Soybean Tofu 300g' can be purchased for under 2,000 KRW, and cooking oil (1.8ℓ) also showed a 24% price difference.

Meanwhile, to reduce the burden on shopping baskets ahead of the Lunar New Year, Market Kurly is holding a special event called 'Our Home Lunar New Year Table' until February 11, gathering over 200 ingredients for Lunar New Year table settings in one place. As part of the 'Let's Do Korea Farm Discount' campaign, this event includes essential ingredients for the Lunar New Year table such as livestock products, fruits, vegetables, rice, rice cakes, oil, and seasonings. Discounts of up to 25% are applied, and a separate 20% discount coupon (up to 10,000 KRW off) is provided exclusively for products within the event.

This content was produced with the assistance of AI translation services.