Samsung Display's 'Notebook OLED' Promotional Video Accumulates 430,000 Views on YouTube
[Asia Economy Reporter Jeong Hyunjin] Samsung Display announced on the 4th that the cumulative views of four videos released to highlight the advantages of 'OLED for laptops' have reached 430,000 on YouTube and 6.38 million on China's Weibo.
Samsung Display has been releasing one video each week on its official YouTube channel since the 4th of last month. The first video explained the color gamut and image quality of Samsung's OLED for laptops, while the second video covered OLED's fast response time and harmful blue light reduction technology, which are essential for consumers who enjoy gaming or watching movies on laptops. The third video introduced the characteristics of OLED, such as its thin bezel and thickness for design, and its lightweight for enhanced portability. The fourth video showcased the future of laptops featuring OLED technology, including slidable and rollable displays.
Since the end of last month, Samsung Display has also produced and released vlog-style videos demonstrating ways to reduce battery consumption and extend laptop usage time. These vlog videos will be released in five episodes starting from the end of January.
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A Samsung Display official stated, "We expect the OLED laptop market to grow more than fivefold compared to last year," adding, "We plan to strengthen marketing activities in cooperation with our clients to promote the advantages of OLED laptops to consumers."
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