Martial Arts and Influencer Marketing Online Special Lecture Held

Photo by Korea International Trade Association

[Asia Economy Reporter Kim Heung-soon] The Korea International Trade Association announced on the 3rd that it held an online special lecture titled 'Influencer Marketing Strategies to Penetrate Consumer Psychology in the Untact Era.'

This special lecture was organized to present marketing strategies utilizing influencers to Korean companies, as the influence of influencers is growing in various fields such as distribution, home shopping sales, and live commerce in line with the recent untact consumption trend.

Kim Jeong-eun, team leader of the global review platform Gongpaliteo (0.8L), said, "Nano influencers have between 500 and 10,000 followers, so their numbers are not large, but the interest, engagement, and response rates of their followers are high. Since marketing costs are generally divided according to the number of followers, nano influencers are cost-effective and can be expected to deliver high performance relative to their cost."

Lee Hye-ran, CEO of AIQUA, an influencer marketing company founded by a first-generation Wanghong, advised, "Recently in China, 'live commerce,' where direct-to-consumer (D2C) sales are conducted through live streaming on various platforms, is emerging as a new shopping trend. D2C live commerce has a high purchase conversion rate due to real-time Q&A between sellers and consumers and easy mobile ordering, so actively utilizing this can help target the Chinese market more easily and quickly."

This special lecture can be rewatched on the Trade Association’s official YouTube channel.

This content was produced with the assistance of AI translation services.