"We Help with Flowers" National Health Insurance Service Busan Gyeongnam Headquarters, Direct Market to Support Flower Farmers

Helping Local Farms Hit Hard by COVID-19... Event Organized with Staff Ideas

The Busan-Gyeongnam Regional Headquarters of the National Health Insurance Service held a direct flower market on the 3rd to support flower farms.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] On the 3rd, an unexpected 'flower market' was held in front of the first-floor auditorium of the National Health Insurance Service Busan-Gyeongnam Regional Headquarters (Director Jang Su-mok). Amid the rare cold weather, roses, baby's breath, and freesias were lavishly displayed to welcome visitors.

The visitors were employees of the National Health Insurance Service. It was a direct transaction market to support flower farms. The idea also came from the employees.

In an era where traditional graduation and entrance ceremonies have disappeared, flower consumption has sharply declined due to the impact of COVID-19, dealing a severe blow to flower farmers' sales. To help flower farms whose sales have come to a halt, the employees of the Service stepped forward enthusiastically.

This event was jointly organized with 'Daedong Flower Village' in Daedong-myeon, Gimhae-si, Gyeongnam, the largest flower complex in Korea producing 70% of fresh flowers. The staff purchased large quantities of flowers, including 1,100 roses, as well as baby's breath and freesias.

Director Jang Su-mok also attended the event in person and bought flowers together with the employees. Director Jang said, "I heard that the prolonged COVID-19 pandemic is increasing difficulties for farmers, so we held this event."

Director Jang added, "I hope the Service's flower consumption promotion campaign will be of some help to flower farms, and I would like to express my gratitude to the employees who voluntarily and willingly participated."

Taking this event as an opportunity, the Service plans to hold various events and activities to promote flower consumption among local farms and to share flowers with vulnerable groups in society as part of its social contribution activities. The public institution chose flowers as one way to fulfill its social responsibility.

This content was produced with the assistance of AI translation services.