Toss Securities Declares 'Easy Investment' Goal: Aiming to Become No.1 Brokerage Firm in 3 Years

Introducing a New MTS Tailored for Beginner Investors
"250,000 People Participate in MTS Pre-Use Application Event"

[Asia Economy Reporter Minji Lee] On the morning of the 3rd, Toss Securities held an online press conference to publicly unveil its ‘MTS (Mobile Trading System)’ for the first time and officially announced its launch. This is the first new licensed securities firm in 12 years since 2008.

“Breaking away from the difficult services centered on existing high-net-worth individuals”

Toss Securities positions itself as a mobile securities firm for the ‘2030 Millennials’ and ‘investment beginners.’ The MTS revealed on this day faithfully reflected this direction. When investors enter a familiar brand name in the search bar, related stocks are displayed, and the menu names commonly used in securities MTS such as buy and sell were changed to ‘Purchase’ and ‘Sell,’ respectively. The quotation screen was also intuitively designed to make stock trading simple. In particular, parts that beginner stock investors found difficult to understand or confusing were boldly removed.

Investment information based on Toss Securities users’ trading statistics, such as ‘Purchase TOP100’ and ‘Interest TOP100,’ which resemble music charts, as well as financial statement-based information like ‘Operating Profit Margin TOP100,’ are provided in a mobile-optimized format.

Research information also introduced a new format. Toss Securities went beyond the existing industry classifications registered by companies and introduced the Toss Securities Industry Classification Standard (TICS), which subdivides industries based on actual sales in financial statements.

To this end, Toss Securities analyzed the financial statements of over 2,200 listed companies and subdivided industries into 234 categories, allowing users to find related stocks through the MTS. Currently, the Korea Exchange classification consists of 24 categories for KOSPI and 33 for KOSDAQ, totaling about 57 categories. At Toss Securities, users can easily find stocks related to industries that were difficult to search by industry classification in existing securities firms’ MTS, such as ‘Electric Vehicle Parts,’ ‘Renewable Energy,’ and ‘Smartphone MLCC.’

Changes such as sharp rises or falls in stocks of interest or held stocks are immediately delivered to investors via ‘app push’ notifications. Especially when a stock’s earnings announcement occurs, Toss Securities’ MTS quickly detects changes in information on disclosure sites and conveys the relevant details to investors.

Park Jaemin, CEO of Toss Securities, stated, “Toss Securities will continue to introduce innovative products starting with this MTS through various experiments reflecting the voices of investment beginners and rapid decision-making.”

“Expecting influx of Toss Securities users from 18 million Toss members”

Toss Securities expects a large initial influx of customers through synergy with Toss, a mobile financial platform with 18 million members. Through this, Toss Securities plans to become the number one securities firm for individual customers within three years. Toss Securities’ MTS can be used from the existing Toss app’s ‘Stocks’ tab without installing a separate app.

Among Toss members, the 2030 millennial customers, who are Toss Securities’ main target group, number about 10 million. Currently, the investor group in this age range in the stock market is about 1.5 million (according to Korea Securities Depository data at the end of 2019), and Toss Securities sees millions of potential customers among existing Toss users.

Toss Securities plans to sequentially open the MTS to pre-registrants early this month and complete full opening within the month. Additionally, it plans to introduce overseas stock investment brokerage services allowing fractional trading in the first half of the year and robo-advisor-based indirect investment services in the first half of next year.

On this day, CEO Park expressed confidence in providing stable securities services. He said, “We have duplicated all systems while preparing the service for two years, and about half of the 90 staff members were recruited from existing securities firms to lay the foundation for stable initial operations,” adding, “We have built IT infrastructure capable of handling over one million active users per month, comparable to large firms.”

This content was produced with the assistance of AI translation services.