Shinhan Financial Investment "Last Year Non-face-to-face Account Openings Up 3.3% YoY"

[Asia Economy Reporter Minji Lee] Shinhan Financial Investment announced on the 1st that the number of accounts opened non-face-to-face last year increased 3.3 times compared to the previous year, and the most traded stock among investors was Samsung Electronics.

Looking at the monthly changes, in March, when the COVID-19 pandemic began, the number of accounts opened increased about 3.7 times compared to January, and in December, when expectations for a stock market rise were high, 7.7 times more customers opened accounts.

Among the account-opening customers, those in their 20s and 30s accounted for 67%, but those in their 40s and 50s, who opened accounts more than three times compared to the previous year, accounted for 19% and 10% respectively, indicating that the trend of managing assets through non-face-to-face account opening is spreading across all age groups. Additionally, female investors showed a remarkable increase of 3.9 times compared to the previous year.

Also, analyzing 300,000 customers who opened accounts through non-face-to-face channels, the average domestic stock assets per person were 12 million KRW, with 50-year-old males holding the largest stock assets at 35 million KRW. Although those in their 20s had an average stock asset of about 4 million KRW, which is relatively small in absolute terms, they showed high interest in opening financial investment accounts non-face-to-face and demonstrated significant interest in comprehensive asset management.

The stock that customers showed the most interest in was Samsung Electronics. More than half of the 300,000 customers traded large blue-chip stocks such as Samsung Electronics, Samsung Electronics preferred shares, Hyundai Motor, and SK Hynix, indicating that new investors are interested in investing centered on large-cap stocks.

By trading channel, 96% of account-opening customers traded stocks using mobile channels, with mobile accounting for about 90% and HTS about 10% by transaction amount.

Jung Jeong-yong, head of Shinhan Financial Investment’s Big Data Center, said, “Customers use personalized services such as ‘Investment Plus Alimi,’ ‘Stock Issue Check,’ and ‘My Stock Score’ provided by ‘Shinhan Alpha,’ which seems to analyze market trends and focus on blue-chip stocks.” He added, “In addition to such stock information content, we also provide the ‘Credit School’ service that informs beginners about the pros and cons of margin trading to prevent investors from being exposed to unnecessary risks.”

This content was produced with the assistance of AI translation services.