Binggrae Unveils 'Banana Flavored Milk Magic Jar' as SNS Pledge

Banana Flavored Milk Magic Jar Edition.

[Asia Economy Reporter Seungjin Lee] Binggrae announced on the 1st that the social media (SNS) campaign for 'Banana Flavored Milk,' called 'Yosul Danji,' has been successfully completed, and they will introduce the 'Banana Flavored Milk Yosul Danji Package Edition' promised as part of the campaign.

The Banana Flavored Milk Yosul Danji campaign, launched by Binggrae in November last year, was an event where about 100,000 people participated by recording their New Year's wishes via ARS. Inspired by the stories recorded on ARS, singer ‘BIBI’ sang a song and illustrator ‘Ramdararm’ created an animation. Binggrae released the completed ‘Yosul Danji Music Video,’ a collaboration between the two, on the Banana Flavored Milk YouTube channel ‘Annyeong Danji.’

After the music video was released, it surpassed 1 million views in just 11 days, with promises to distribute the song for free upon reaching 2 million views and to launch the Yosul Danji Edition Banana Flavored Milk upon reaching 3 million views. Following these pledges, the video surpassed 2 million views on the 6th day and 3 million views on the 10th day, leading to the release of this package edition.

This Banana Flavored Milk Yosul Danji Edition features the face of Banana Flavored Milk that appeared in the music video drawn on the product, designed by illustrator Ramdararm. The expressions included in the special edition were decided through a subscriber comment vote on the Banana Flavored Milk YouTube channel Annyeong Danji. The Banana Flavored Milk Yosul Danji Edition is scheduled to be released sequentially from February 1st and will be available for one month.

The marketing manager of Banana Flavored Milk said, “Even though the Yosul Danji ARS recordings are only about one minute long, they reflected various emotions of consumers such as joy, regret, sadness, and anticipation,” adding, “We hope Banana Flavored Milk will be a product that comforts and brings joy to consumers like a friend who shares diverse emotions.”

This content was produced with the assistance of AI translation services.