"Shinsegae Baseball Team Name Includes 'Electros'? ... Trademark Application Filed"

Electro Man, the character of E-Mart Electro Mart

[Asia Economy Reporter Jo In-kyung] Shinsegae Group, which acquired the professional baseball team SK Wyverns, is reviewing 'Electros' as a candidate for the baseball team name and has begun securing trademark rights.

On the 1st, Shinsegae Group stated, "Among the various candidates being discussed in the process of preparing the baseball team naming, we have filed a trademark application for 'Electros,' which was judged to require trademark rights acquisition."

Electros is a name used for Emart's electronics specialty store 'Electro Mart' and Electro Mart's character 'Electroman.'

Currently, it is anticipated that the new baseball team name of Shinsegae Group will likely include 'Shinsegae,' 'Emart,' or 'SSG.'

In the professional baseball community, it is widely expected that Shinsegae will use 'SSG' as the team name to promote its online shopping mall 'SSG.com.' Considering the recent trademark application for Electros, there is also speculation that 'SSG Electros' could be the new team's name.

Shinsegae Group plans to finalize the new baseball team’s name, emblem, and character soon, officially launch the team in March, and prepare for the regular season in April.

This content was produced with the assistance of AI translation services.