Orion Launches Renewed 'Dr. You Jeju Yongamsu'

[Asia Economy Reporter Seungjin Lee] Orion announced on the 1st that it will change the product name of the existing ‘Orion Jeju Yongamsu’ and release ‘Dr. You Jeju Yongamsu’ with a renewed label design.

Through this renewal, Orion's strategy is to strengthen the healthy image by utilizing the health brand 'Dr. You' and maximize the image of Jeju's clean water source by using blue-green color.

Dr. You Jeju Yongamsu uses mineral-rich lava seawater as the raw water, containing 130 mg of calcium, 44 mg of potassium, and 18 mg of magnesium per 2ℓ product. The TDS (Total Dissolved Solids), which refers to minerals dissolved in the water, also exceeds 300 mg/ℓ. It is also characterized by an alkalized pH of 8.1 for consumers with Westernized eating habits. It is sold in three sizes: 330 ml, 530 ml, and 2ℓ.

Last month, Orion redefined ‘Dr. You’ from a ‘nutritionally designed snack’ to a ‘functional labeled food brand’ containing functional ingredients and announced its second leap forward in 2021. Starting with Dr. You Jeju Yongamsu, Orion plans to launch various Dr. You products emphasizing health, such as beverages, jelly, and chocolate, within the year.

An Orion official said, “‘Dr. You Jeju Yongamsu’ will play a crucial role in the beverage lineup of the health brand Dr. You,” adding, “We will take another leap forward by embodying Dr. You’s brand identity of ‘delicious health’ in Jeju Yongamsu.”

This content was produced with the assistance of AI translation services.