Support for Cultural Industry Experience and Creation for Over 1,000 Youths Over 5 Months
CJ Group's 'Munhwa Kkumjigi' Project Nurturing Future Leaders in Cultural Business

Director Yoon Je-kyun is delivering a message of encouragement to the youth at the closing ceremony of the Youth Culture Club Online Showcase.

Director Yoon Je-kyun is delivering a message of encouragement to the youth at the closing ceremony of the Youth Culture Club Online Showcase.

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[Asia Economy Reporter Lim Hye-sun] CJ Nanum Foundation announced on the 31st that it held the CJ Donors Camp ‘Youth Culture Club Online Showcase’ from the 25th to the 29th.


Under the theme ‘Youth Dreaming of Culture, Meeting the Dream Keeper Called CJ,’ the showcase involved about 1,000 middle and high school students participating in culture clubs, along with regional children’s center officials nationwide, top industry experts, and CJ employees, totaling over 2,000 participants. The event was conducted through the CJ Donors Camp website, where youths shared the results of their activities over the past five months, and the closing ceremony on the 29th was broadcast live on YouTube.


Especially at the closing ceremony, there was a time to listen to encouragement messages from master mentors, and a congratulatory performance by the band ‘Seol (SURL),’ alumni of the CJ Cultural Foundation’s indie musician support project ‘Tune Up,’ was held. Film director Yoon Je-kyun, who participated as a master mentor in the film field, said, “I was amazed to see creative works full of passion and potential,” and added, “Although we meet online now, a time will come when we can sit together face-to-face and have sincere conversations about films,” encouraging the youths.



The ‘Youth Culture Club’ is CJ Group’s representative program ‘Culture Dream Keeper,’ which nurtures future leaders of the cultural industry through cultural industry experience and creative support. Students selected through a public contest last September participated in six fields including broadcasting, film, music, performance, cooking, and fashion/beauty. Over 200 expert mentors, including master mentors boasting top authority in each field such as director Yoon Je-kyun and musical music director Kim Moon-jung, CJ employees, and university student volunteers also participated through special lectures and more. The culture club activities were conducted online in accordance with social distancing measures.


This content was produced with the assistance of AI translation services.

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