'Timon Seonmulhagi' Users Tripled

Last Month's Users Increased Approximately 3 Times Compared to the Same Period Last Year

[Asia Economy Reporter Kim Cheol-hyun] TMON (CEO Lee Jin-won) announced on the 29th that the number of users of its 'Gift Sending' service has tripled within one year of operation. Analyzing data from the one year since the launch of the Gift Sending service, TMON found that the number of users last month increased about threefold compared to the same period last year. The number of purchases and purchase amounts also rose by 63% and 215%, respectively. Considering that December is the peak season for gift demand during the year, it is interpreted that the way gifts are given and received has significantly changed centered on mobile platforms.

When analyzed by period, last year's pandemic situation appears to have been a turning point for the activation of non-face-to-face gift sending. The frequency of using the Gift Sending service surged in February last year, the first spread period of COVID-19, with the days recording the highest usage during the one-year service period being February 24 and 25, 2023. Since it was a time when people were concerned about each other's health, gifts such as masks, hand wash, and infant hygiene products led to the rapid increase in service usage.

Looking at customers' purchasing patterns, the most 'Gift Sending' occurs on Mondays and between midnight and 1 a.m. On Mondays, there were on average 31% more 'Gift Sending' events compared to other days, and the number of uses between 0:00 and 1:00 a.m. was more than 70% higher than the second busiest time slot, 11:00 p.m. to midnight. A TMON official explained, "Every Monday features TMON Day special deals, and at midnight, new products are introduced daily on TMON," adding, "As non-face-to-face gift sending becomes popular, TMON's timed special offers are gaining attention as an opportunity to send gifts at reasonable prices."

The most preferred gift items throughout the year were snacks, kidult goods, and masks, in that order. In fact, the gift most frequently received by a single customer was snacks. This customer received a total of 117 snack gifts over the year. Among the products sold as gifts, the most expensive item was the 'MacBook Pro,' priced at 3.19 million KRW.

Regarding customers who send gifts, it was found that TMON Gift Sending is used not only for anniversary gifts but also for delivering gifts to many recipients. Some customers sent over 80 meal kits at once or expressed their feelings with about 400 24K gold sticker gifts.

Lee Jin-won, CEO of TMON, said, "The combination of time-commerce based special deals and mobile gift functions allows customers to select meaningful gifts and send them easily even with a limited budget, which is the unique advantage of TMON Gift Sending," adding, "We will continue to develop the service so that more customers can exchange their feelings through TMON's reasonable special deal products."

This content was produced with the assistance of AI translation services.