[2021 Asia Consumer Awards] Jeju Samdasoo, a National Brand with Outstanding Quality... Leading the Bottled Water Market

[Asia Economy Reporter Lim Chunhan] Jeju Samdasoo, the award-winning brand in the bottled water sector, has been a national brand that has driven the growth of the drinking water industry as the overwhelming market leader since its launch in 1998. It currently holds a 40.5% market share in the drinking water market (cumulative as of the end of November 2020).

Jeju Samdasoo is a crystal filtered over 18 years by a natural volcanic pumice layer, formed from precipitation that seeps through the 1,950m-high Hallasan Mountain and the mid-mountain Gotjawal forest. It has an excellent taste due to an optimal balance of calcium, potassium, and magnesium, and contains higher levels of beneficial components derived from volcanic bedrock, such as silica and vanadium, compared to other products.

Last year, it obtained and renewed three global quality certifications, further strengthening its market dominance based on outstanding quality competitiveness.

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