[2021 Asia Consumer Awards] Using 100% Domestic Ingredients... Conquering Domestic and Overseas Markets

Food Kimchi Category Grand Prize Winner 'Jongga Jip'

[Asia Economy Reporter Lim Hye-sun] Daesang Jongga Jip Kimchi, an award-winning company in the kimchi sector, is the number one brand in the domestic packaged kimchi market. Jongga Jip has significantly contributed to the formation and growth of the market as a leading company in the packaged kimchi industry. According to market research firm Nielsen data, the domestic packaged kimchi market grew by more than 22%, from 212.8 billion KRW in 2017 to 260 billion KRW in 2019.

Daesang makes kimchi using '100% domestically sourced ingredients.' The annual usage of domestic napa cabbage for Jongga Jip Kimchi reaches approximately 60,000 tons. By developing unique storage technology for Jongga Jip Kimchi and expanding cabbage reserves, they ensure a stable supply. Raw materials used in kimchi, such as chili peppers, garlic, and onions, are also supplied through direct shipments from production areas.

Jongga Jip Kimchi is produced based on top-level hygiene management systems, including foreign substance sorting, X-ray inspection, and hygiene control systems at each process stage. It obtained Korea's highest food safety certifications, including ISO9001 in 2001, HACCP in 2004, and the first LOHAS certification in the kimchi industry in 2008.

It also boasts a distinguished status overseas. Daesang's kimchi export value grew by more than 60%, from 26 million USD in 2015 to 43 million USD in 2019. Jongga Jip Kimchi is currently available in over 40 countries worldwide, including the Americas, Europe, Taiwan, Hong Kong, and other parts of Asia.

This content was produced with the assistance of AI translation services.