[2021 Asia Consumer Awards] Clean Beauty Brands in One Place... Now 500 Locations Nationwide

Beauty Shop Category - LG Household & Health Care (Nature Collection)

LG Household & Health Care Beauty Lifestyle Select Shop Nature Collection Store Exterior.

[Asia Economy Reporter Seungjin Lee] LG Household & Health Care's beauty lifestyle select shop Nature Collection sells various beauty brands from LG Household & Health Care and The Face Shop, including Dr. Belmeur, Yehwadam, fmgt, Sooryehan, and Isanox.

Nature Collection, under the concept of "adding the beauty of nature to everyday life," opened its first store in February 2016 and has steadily increased the number of stores, currently operating over 500 stores nationwide. Nature Collection revamped its existing direct management mall into an integrated platform where franchise stores can share sales and profits, officially launching on July 1 last year. This aims to foster mutual growth with cosmetics franchise stores facing difficulties in attracting customers due to the recent surge in untact (contactless) consumption trends.

Based on LG Household & Health Care's excellent technology and product quality, Nature Collection offers clean beauty and derma cosmetics that keep up with trends. Popular products such as Dr. Belmeur's "Advanced Cica Moisturizing Cream" and fmgt's "Ink Lasting Foundation" have been loved by customers for many years due to their high reliability.

Marking its 5th anniversary this year, Nature Collection plans to develop various products and activities that enhance consumer value while continuously promoting mutual growth with franchise stores, focusing on the synergy effect between offline stores and the online mall.

This content was produced with the assistance of AI translation services.