Binggrae's Murabel Package Coffee 'Acapella Simply' Surpasses 1 Million Units Sold

[Asia Economy Reporter Lee Seung-jin] Binggrae announced on the 26th that 'Acapella Simply,' the first coffee product launched with a no-label concept, surpassed 1 million units sold within six months of its release.

Binggrae's 'Acapella' is the number one coffee brand in the domestic refrigerated PET coffee market. 'Acapella Simply' is a new online-exclusive coffee product featuring an eco-friendly no-label package concept in line with the recent environmental trend in the food industry. By eliminating the film label, it facilitates easy separation for recycling, and through container weight reduction design, it reduces plastic usage and lowers carbon dioxide emissions.

'Acapella Simply' uses a dual brew (espresso + cold brew) extraction method, characterized by a rich initial taste and a clean aftertaste. It is produced in a 400ml size so consumers can enjoy it generously, and two types have been released: Americano with a black cap and decaffeinated Americano with a green cap.

Meanwhile, Binggrae has continuously improved the containers and packaging of its major products to reduce plastic usage and increase recycling rates as part of its eco-friendly activities to lower carbon dioxide emissions. In December last year, Binggrae received the Presidential Citation in the low-carbon lifestyle category of the 'Government Award for Promotion of Eco-friendly Technology and Consumption,' hosted by the Ministry of Environment, recognizing contributions to the development of eco-friendly technologies and the production, distribution, consumption, and industry of eco-friendly products as well as the spread of low-carbon lifestyle practices.

A Binggrae marketing official expressed gratitude for the strong interest and love from consumers for the eco-friendly concept new product 'Acapella Simply,' and stated, "Going forward, Binggrae plans to make relentless efforts to become an eco-friendly green growth company along with launching good products."

This content was produced with the assistance of AI translation services.