Lotte Mart to Switch All Private Brand Bottled Water to Label-Free in First Half of Year... Reducing 21,800 kg of Waste Annually
'ChoiceL SaveWater ECO' Launch... 2L 6-pack 2700 KRW, 500ml 20-pack 4000 KRW
As part of ESG management, 10% of sales donated to global NGO for environmentally conscious product
[Asia Economy Reporter Yuri Kim] Lotte Mart announced on the 26th that it will launch a no-label private brand (PB) bottled water, 'Choice L Save Water Eco (ECO)', in line with the green consumption trend. Lotte Mart plans to switch all PB bottled water products to no-label within the first half of this year, reducing waste by 21,800 kg annually.
Choice L Save Water ECO is a no-label PB bottled water that eliminates the label attached to the water bottle to reduce waste generation and increase recycling efficiency by removing the hassle during the separation process. Choice L Save Water ECO comes in two types: 2ℓ packs of 6 and 500㎖ packs of 20, priced at 2,700 KRW and 4,000 KRW respectively.
Ten percent of the product sales amount will be donated to children domestically and internationally. Since 2018, Lotte Mart has been running a project donating a portion of PB bottled water sales to global NGOs. The donated funds have been used to support children's marathons in Korea and improve drinking water hygiene projects in Vietnam.
Lotte Mart stated, "We plan to convert all PB bottled water products to no-label bottled water within the first half of this year," adding, "We expect to reduce approximately 21,800 kg of waste annually through this initiative."
Since its launch last year, Lotte Chilsung Beverage's no-label bottled water 'Isis ECO' has sold over 10.1 million units, reflecting strong consumer interest in eco-friendly products.
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Hyojae Lee, product planner (MD) of Lotte Mart PB Development Team, said, "Choice L Save Water ECO is a flagship product that prioritizes responsibility for the environment and society," adding, "In the future, we plan to propose eco-friendly resource circulation products such as upcycled eco-friendly bags and clothing made by collecting and recycling used paint bottles."
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