Gyeongbuk Province Launches Season 2 of Agricultural Specialty Products Cooperative Sales Campaign... Operation of Distribution Consultation Center

February 3rd Provincial Government Office Opening Event ... Public Institutions Including Education Office Take the Lead
Last March 'Season 1' Achieved 115.7 Billion KRW in Online and Offline Sales

Last March, during the complete sell-out campaign for agricultural specialty products, Gyeongbuk Governor Lee Cheol-woo is seen assisting with product display.

[Asia Economy Yeongnam Reporting Headquarters Reporter Park Dong-wook] Gyeongsangbuk-do announced on the 24th that starting with an open event in front of the provincial office on February 3rd, it will vigorously carry out the 'Agricultural Specialty Products Cooperative Complete Sale Campaign Season II' following last year.

To stabilize the management of distribution-vulnerable farms struggling to expand sales channels due to COVID-19 and to expand the sales channels for agricultural products, Gyeongbuk Province explained that it will actively support distribution through the 'Agricultural Food Distribution Damage Counseling Center,' which arranges large-scale buyers for fresh agricultural products, and through online and offline channels such as the shopping mall 'Saiseo.'

The counseling center is composed of a counseling center head, a counseling and reception team, an online support team, and an offline support team.

The province and 23 cities and counties will focus on items with difficult sales channels such as potatoes, strawberries, and leafy vegetables, and will vigorously promote the complete sale campaign through special online and offline sales events, automatic package supply, sister city partnerships, and hometown associations.

Online sales support will be conducted through SNS, viral marketing, keyword search advertisements to promote Gyeongbuk agricultural products, special discount events in the Gyeongbuk shopping mall alliance, and discount sales events for distribution-damaged farms within the 'Saiseo' shopping mall.

Gyeongbuk Province's 'Agricultural Specialty Products Cooperative Complete Sale Campaign,' which started in early March last year to help eco-friendly agricultural product producers for school meals, was recognized as a nationwide online and offline agricultural product sales campaign to overcome COVID-19, achieving sales of 115.7 billion KRW (31.4 billion KRW online, 84.3 billion KRW offline).

Lee Cheol-woo, Governor of Gyeongbuk Province, said, "We plan to vigorously promote various agricultural product sales channel expansion and consumption promotion campaigns in the 'Complete Sale Campaign Season II' starting again this year, and we ask for the active participation of the public."

This content was produced with the assistance of AI translation services.