'This Game' Sweeps Thai Market in Just One Day [Buaeri's Game Encyclopedia]

[Asia Economy Reporter Bu Aeri] Devsisters' new mobile game "Cookie Run: Kingdom" has attracted industry attention by ranking first in the popularity rankings on the Thai Apple App Store just one day after its release.

According to Devsisters on the 23rd, Cookie Run: Kingdom, released on the 21st, ranked first in popularity and second in sales in Korea on the Apple App Store the previous day. Despite being a small to medium-sized game company, it has also shown remarkable results in the Greater China and Southeast Asian markets. Cookie Run: Kingdom maintained a top popularity ranking by ranking first in Thailand, third in Taiwan, third in Hong Kong, and third in Singapore.

As Cookie Run: Kingdom showed signs of success, Devsisters' stock price also surged. As of the afternoon of the previous day, Devsisters' stock price surged, trading at 22,400 KRW, an increase of 29.86% compared to the previous day.

Cookie Run: Kingdom is a new work based on Devsisters' representative intellectual property (IP), "Cookie Run." The global cumulative downloads of Cookie Run IP games reach 130 million. Considering it is an IP of a small to medium-sized game company, its power is considerable. Cookie Run: Kingdom is a character-collecting role-playing game (RPG) where players embark on adventures and battles with cookies and build their own kingdom. It has been evaluated by domestic and international users for its high level of completeness, with the fun of strategically combining characters in each battle and battles progressing along the narrative of the cookies.

Cookie Run gained worldwide recognition by entering the overseas market in 2014 based on "LINE Cookie Run." It was serviced based on users of Naver's subsidiary Line Messenger and achieved first place in popularity rankings in 12 countries including Thailand, Taiwan, Hong Kong, Singapore, and Japan at that time. Later, in 2016, "Cookie Run: OvenBreak" gained popularity, building the current level of recognition.

Devsisters plans to further accelerate its efforts to target Asian markets such as Taiwan, Thailand, and Japan. A Devsisters official stated, "The familiar and cute theme of 'cookies' seems to have captured the tastes of Asian game users who show similar tendencies to Korea," adding, "We will strive to make Cookie Run: Kingdom a game that can be loved for a long time."

This content was produced with the assistance of AI translation services.