Happycall Partners with Daehan Flour Mills to Launch 'Gompyo Flexpan'

Popular Among the MZ Generation: 'Gompyo' Collaboration 'Gomsondo Becomes a Gold Hand Gomfan'

Happycall announced on the 21st that it will release the 'Gompyo Flex Pan' through a brand collaboration with Daehan Flour Mills' 'Gompyo'. Photo by Happycall

[Asia Economy Reporter Kim Heeyoon] Happycall announced on the 21st that it will launch the ‘Gompyo Flex Pan’ through a brand collaboration with Daehan Flour’s ‘Gompyo’.

According to Happycall, the Gompyo Flex Pan is a frying pan targeting the MZ generation. As its nickname ‘Bear Hands Become Golden Hands Bear Pan’ suggests, it is a product that combines Happycall’s induction frying pan, which is easy for even inexperienced cooks to use, with Gompyo’s unique retro sensibility.

This collaboration was promoted to create synergy in building a cheerful cooking culture by bringing together a leading domestic kitchenware brand and a flour brand. Happycall’s brand slogan is ‘Happycall Cooking Happiness,’ while Gompyo’s brand identity is ‘Joyful Cooking Companion.’

The Gompyo Flex Pan incorporates Gompyo’s identity in its design, featuring a green exterior, a handle coated with white and soft rubber resembling flour, and the Gompyo logo inside the pan. With a capacity of 1.6L and a width of 22cm, the pan can be generously used not only as a frying pan but also as a wok or a one-hand pot. It weighs 700g, making it lightweight, and its interior non-stick coating makes cooking and washing easy.

This product will be available at discount stores such as E-Mart, Lotte Mart, and Homeplus, as well as online shopping malls like 11st and GS Shop. Especially in online malls, a limited edition of 3,000 sets will be sold, consisting of the ‘Gompyo Flex Pan,’ Gompyo multipurpose flour, a keyring featuring Pyo Gompyo holding the Flex Pan (not for sale), and a Gompyo miniature memo pad. The two companies plan to donate part of the sales proceeds to the polar bear rescue campaign.

Kim Ikgyu, Head of Marketing at Daehan Flour, said, “Through this collaboration with Happycall, we expect to further expand the scope of brand collaborations that we have been broadly developing since 2018.”

Lee Woojung, Executive Director of Product Planning and Development at Happycall, said, “‘Gompyo Flex Pan’ is the first brand collaboration product introduced by Happycall, born after six months of close consultation with Gompyo,” adding, “Starting with this ‘Bear Pan,’ we will continue marketing activities throughout the year to introduce Happycall freshly to the MZ generation.”

This content was produced with the assistance of AI translation services.