LG Hair Loss Treatment Device 'Prael MediHair' Also Appears on TV

LG Pra.L MediHair TV commercial screen capture.

[Asia Economy Reporter Changhwan Lee] LG Electronics announced on the 19th that it has started a TV commercial to effectively inform more customers about the efficacy of its hair loss treatment medical device, LG Pra.L MediHair.

Through a roughly 30-second advertisement video, LG Electronics introduces in detail how customers use LG Pra.L MediHair in their daily lives and how this product helps in treating hair loss.

The commercial begins by showing the band adjustment dial located at the back of the product. Scenes of various customers wearing the device and relaxing at home demonstrate that people of all ages and genders can adjust the product size to fit their head circumference, as well as the advantage of LG Pra.L MediHair in aiding hair loss treatment simply by wearing it conveniently.

In particular, the composite energy emitted from the laser and LED (light-emitting diode) light sources being absorbed by the hair and activating cellular metabolism is visually depicted to help viewers understand.

LG Pra.L MediHair is a helmet-type medical device for hair loss treatment. Prior to its release, it received medical device approval as a Class 3 medical laser irradiator from the Ministry of Food and Drug Safety in Korea, and Class II approval as a home-use medical device from the U.S. Food and Drug Administration (FDA).

The energy emitted from a total of 250 light sources, including 146 lasers and 104 LEDs, activates the metabolism of follicle cells surrounding the hair roots to promote hair growth. It also slows the progression of androgenic alopecia, which causes a decrease in hair density.

The price of LG Pra.L MediHair is 1,990,000 KRW based on the shipment price. Osangjun, head of LG Electronics' Home Beauty Business Division, said, “Through various marketing efforts, we will inform customers who are highly interested in hair loss treatment about the efficacy and safety of the LG Pra.L MediHair medical device.”

This content was produced with the assistance of AI translation services.