K-Bank's Next CEO Final Candidate: Seo Hoseong, Vice President of Hankook Tire

"Combining Financial and Marketing Expertise with a Global Perspective"

[Asia Economy Reporter Kim Hyo-jin] K-Bank announced on the 18th that it held an Executive Candidate Recommendation Committee meeting on the 15th and recommended Seo Ho-sung, Vice President of Hankook Tire & Technology (hereinafter Hankook Tire), as the final candidate for the third bank president to the board of directors. This is the first time that a person not from KT has been recommended as the president of K-Bank.

Candidate Seo graduated from Seoul National University with a degree in Economics and completed an MBA at Carnegie Mellon University in the United States. He has accumulated extensive experience across the financial industry, including credit cards, securities, insurance, and asset management, and is regarded as an industry expert who has overseen strategy and marketing at Hyundai Card and Hankook Tire.

He joined Samsung Life Insurance in 1992 and subsequently served as Head of Strategic Planning and Marketing at Hyundai Card, Head of WM Business Division at HMC Investment & Securities (now Hyundai Motor Securities), and Head of Management at Hyundai Life Insurance.

He is evaluated as having led excellent results by spearheading business model development for digital financial companies at a global consulting firm, as well as leading strategic divisions across asset management, insurance, card, and securities companies.

In 2003, while serving as Head of Strategic Planning at Hyundai Card, he played a key role in executing the turnaround strategy during the ‘credit card crisis,’ ultimately leading the company to return to profitability.

In 2005, as Head of Marketing at Hyundai Card, he improved the M Card product and introduced ‘Alphabet Card’ marketing tailored to customer needs, enhancing corporate brand value and significantly increasing market share (M/S).

He was responsible for company-wide planning at Hyundai Life Insurance and HMC Investment & Securities, leading organizational stabilization after mergers and acquisitions (M&A) and laying the foundation for growth.

Later, at Hankook Tire, he served as Head of Strategic Planning, Head of the Americas Division, and Vice President in charge of Strategy & Marketing, enhancing the company’s global competitiveness.

A K-Bank Executive Candidate Recommendation Committee official stated, “Candidate Seo not only has extensive experience across the financial industry but is also well-known as a strategy and marketing expert who enhances corporate value and brand awareness. Additionally, with his investment attraction, M&A, and global sensibility, he is deemed the right person to lead K-Bank, an internet-only bank seeking additional capital increases and a ‘quantum jump.’”

Candidate Seo said, “I consider it an immense honor to be recommended as the third bank president candidate of K-Bank. I will do my best to ensure that the innovated K-Bank is recognized in the market with a value befitting its reputation as the ‘No. 1 Internet-only Bank.’”

Candidate Seo is scheduled to officially assume office as the third president of K-Bank after approval at an upcoming extraordinary shareholders’ meeting.

K-Bank has begun the process of appointing a new president following the recent resignation of former President Lee Moon-hwan due to personal reasons.

This content was produced with the assistance of AI translation services.