Pigeon, First TV Commercial 'Yeongtak is a Saver' On Air
[Asia Economy Reporter Yujin Cho] Pigeon, a comprehensive household goods company (CEO Juyoun Lee), announced on the 18th that it will release a new TV commercial video featuring its exclusive brand model Youngtak.
The newly released TV commercial was produced in two versions: ‘High-Concentration Pigeon’ and ‘Sterile and Spotless.’ The new advertisement features Youngtak transformed into a ‘Master of Living Alone,’ tackling accumulated household chores using Pigeon products. At the end of the commercial, Youngtak personally sings a modified version of the signature logo song ‘For laundry, Pigeon~,’ adding familiarity and fun.
In the High-Concentration Pigeon commercial, Youngtak wears a white shirt that looks freshly washed and introduces Pigeon’s indoor drying function and rich fragrance. The ‘High-Concentration Pigeon Signature Indoor Drying’ product enhances indoor drying performance by adding ‘Cyclodextrin,’ a natural ingredient extracted from corn starch. Additionally, it showcases the refreshing ‘High-Concentration Botanic Pigeon’ in a garden filled with lush trees and bird songs, emphasizing the product’s strength in preserving the ‘freshness of nature.’
The ‘Sterile and Spotless’ commercial highlights the product’s functionality to remove not only old stains but also harmful bacteria. In the ad, Youngtak holds the Sterile and Spotless product, wearing an apron, and perfectly completes cleaning from the bathroom to the kitchen, showcasing his charm as a diligent homemaker.
Furthermore, Pigeon plans to release additional digital advertisements featuring various sides of homemaker Youngtak through official social networking services (SNS) such as YouTube and Instagram.
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A Pigeon representative stated, “This commercial focused on highlighting Youngtak’s homemaker side, who has extensive experience living alone, emphasizing the product’s functionality, ingredient safety, and practicality.”
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