"Solving Communication and Child Education at Once"… Launch of Rate Plan Featuring 'U+Chodeungnara'

[Asia Economy Reporter Seulgina Jo] LG Uplus announced on the 17th that it has launched a tariff plan that provides the home learning content service for elementary school students, ‘U+Chodeungnara,’ together with 5G·LTE communication services. Customers who subscribe to this plan can use the elementary education service, which costs 44,000 KRW per month (VAT included), free of charge.

U+Chodeungnara is a home learning service that allows users to access popular elementary education content in the industry, from ‘EBS Smart Manjeomwang’ to ‘Reading Gate,’ all in one application. As the need for online education at home to supplement children’s insufficient field learning has increased, the number of users has steadily grown since its launch in September last year. Reflecting this social trend, LG Uplus has prepared a mobile tariff-linked product so that more customers can use the elementary education service without burden.

First, LG Uplus established the ‘Chodeungnara Pack’ as a selectable premium service provided free of charge to 5G·LTE unlimited customers. It is the fifth package following ▲‘Netflix Pack,’ which offers free Netflix use ▲‘Cloud Game Pack,’ which allows free use of the streaming game GeForce NOW ▲‘Smart Device Pack,’ which offers a 50% discount on the world’s first 5G AR glasses ‘U+Real Glass’ ▲‘Smart Home Pack,’ which provides free use of Google Home IoT.

The ‘Chodeungnara Pack’ can be selected when subscribing to four unlimited tariff plans: ‘5G Premier Plus·Super,’ ‘5G Signature,’ and ‘LTE Premier Plus.’ The plans offer unlimited 5G·LTE data at monthly fees of 105,000 KRW, 115,000 KRW, 130,000 KRW, and 105,000 KRW (VAT included), respectively. With the combined application of the optional contract discount (-25%) and the ‘LTE Rate As Is’ benefit (-5,250 KRW), the monthly fees become 73,500 KRW, 81,000 KRW, 97,500 KRW, and 73,500 KRW (VAT included), respectively.

They also introduced a promotional tariff plan for child subscribers. The ‘LTE Chodeungnara 39,’ available for subscription until the end of April, is a plan that offers 3GB of data (speed limited to 400Kbps after exhaustion), basic voice and text services, and access to U+Chodeungnara for 39,000 KRW per month (VAT included). It is a concept where, by paying an additional 6,000 KRW on top of the existing youth plan ‘Data Youth 33 with No Extra Charges,’ educational content is included. Considering that the monthly fee for ‘U+Chodeungnara’ is 44,000 KRW (VAT included), customers can use the service at about an 86% discount.

When linking parent and child plans, the ‘LTE Chodeungnara 39’ can be used free of charge. If the parent uses the ‘5G Signature’ plan, the child’s tariff plan receives a monthly discount of 33,000 KRW (VAT included) as an additional benefit. In the case of ‘LTE Chodeungnara 39,’ with the optional contract, the monthly fee becomes 29,350 KRW (VAT included), allowing for a full discount.

Lee Sangheon, Head of Consumer Business Innovation Group (Executive Director) at LG Uplus, said, “We launched the education package and tariff plan reflecting the social atmosphere where non-face-to-face and online learning have become important. We will continue to identify customer demands and introduce diverse products combining content and communication services.”

Meanwhile, LG Uplus officially launched the elementary school student smartphone ‘U+Kakao Little Friends Phone 4’ on the 15th. Customers can easily use various child protection features such as child location tracking, child phone usage management, and prevention of access to harmful content.

Various events commemorating the official launch are also underway. Until February 13, customers who subscribe to ‘Phone Loss·Damage Insurance 40 (1,900 KRW per month)’ will receive two months of free benefits. Also, if customers return the kids’ watch they used regardless of the carrier, they will receive up to a 30,000 KRW additional discount upon subscription. The first 12,000 subscribers will also receive a mobile cultural gift certificate worth 10,000 KRW.

This content was produced with the assistance of AI translation services.