Busan Bank Management Strategy Meeting... Discussion on Profit Structure Improvement Strategies, etc.

On the 15th, Online Contact Management Strategy Meeting Held via Video Conference System

[Asia Economy Reporter Park Sun-mi] BNK Busan Bank announced on the 15th that it held its first half management strategy meeting under the theme "No Limits, Infinity 2021."

At the meeting, Busan Bank decided to secure a solid customer base for future survival and sustainable growth by ▲practicing customer-centric sales ▲strengthening employees' expertise and counseling capabilities ▲enhancing competitiveness as a specialized bank for local small and medium-sized enterprises ▲and accelerating digital transformation.

Under a low-interest, low-growth, and digital/non-face-to-face management environment, the bank plans to strengthen strategies for stable profit generation. To this end, at the end of December last year, it reorganized its structure by promoting the Seoul CIB Center to Investment Finance Division 2 and increased personnel responsible for IB operations at the head office.

To respond to the rapidly changing financial environment, including the entry of internet-only banks with innovative technology and big tech and fintech companies into the financial industry, Busan Bank selected its 2021 innovation direction as "Implementing a Customer-Centric Digilog Bank." Based on this, all employees will focus their capabilities on providing "the most digital yet the most human service."

President Bin Dae-in emphasized, "Nothing is taken for granted anymore," adding, "To survive in this changed era, it is necessary to break existing perceptions about customers and sales methods that follow the past." He also stated, "To satisfy customers' diverse needs, we must provide thoroughly customer-centric business processes and services through both face-to-face and non-face-to-face channels."

This content was produced with the assistance of AI translation services.