SK Telecom Launches Galaxy S21 Pre-Orders... Expands Subscription and Untact Benefits

[Asia Economy Reporter Koo Chae-eun] SK Telecom will begin a one-week pre-order sale of the Galaxy S21 starting on the 15th.

SK Telecom has prepared unprecedented benefits for customers who pre-order the Galaxy S21, including ▲differentiated events linked to subscription services ▲enhanced untact services reflecting the COVID-19 situation ▲purchase benefits up to 1.45 million KRW, and integrated device upgrade and insurance products.

Subscription Service Sign-up Offers Prize Benefits

First, SK Telecom has prepared an event where Galaxy S21 buyers can enjoy various popular subscription services in different fields together with SKT’s subscription services. Customers who purchase the Galaxy S21 can apply through a separate online event page by selecting affiliated subscription services that match SKT’s five main subscription services (Wavve, Game Pass Ultimate, V Coloring, Books & Data, FLO). This event is open to both online and offline purchasers.

From the start of the pre-order sales until February 10, SKT will hold a draw for 645 customers who purchased the Galaxy S21, offering benefits such as ▲one-month subscription to the Genesis vehicle subscription service ‘Genesis Spectrum’ (worth 1.89 million KRW) ▲Xbox Series X console ▲three-month subscription to the eco-friendly bar ‘Tone28’ ▲three-month subscription to customized supplements ‘Pilly’ (3 types) ▲three-time subscription to ‘Kkukka’ flower bouquets.

To commemorate the launch of the Galaxy S21, SKT also prepared a ‘New Subscription Service Preview’ event. From January 15 to January 31, among customers who apply through the T Membership event page, 1,000 winners will be drawn to receive a 20% discount on monthly rental fees for popular SK Magic home appliances such as water purifiers, air purifiers, dishwashers, and bidets (basic contract 36 months, up to 60 months). Event and winner information can be checked via the T Membership app or website.

From January 29, when general Galaxy S21 activation begins, for one month, customers who set the Galaxy S21 advertisement video as their V Coloring will be entered into a draw to win prizes such as ▲Galaxy S21 ▲Starbucks coffee coupons, and all participants will receive V Coloring content coupons. This event will also be held.

Currently offering over 1,500 diverse contents (music videos, celebrities, Pengsoo, TikTok videos, etc.), V Coloring will become even more attractive starting with the Galaxy S21, as it will be available not only on T Phone but also on Samsung and LG device phone apps. SKT will introduce a ‘Subscription Chance’ on T Day as a February membership benefit, providing additional perks to SKT subscription product users. Various benefits such as 60% discount on Domino’s Pizza and free Lotte Cinema Sweet Combo are prepared.

Additionally, the ‘5GX Chance’ will be further enhanced, offering benefits such as a 300 KRW discount per 1,000 KRW spent at Tous Les Jours (up to 40,000 KRW discount), and a premium car air freshener ‘D Project’ application and draw event for 5GX plan subscribers.

Difficulty Visiting Stores Due to COVID-19... Strengthened Untact Services

With the difficulty of visiting stores due to COVID-19, SK Telecom has further strengthened untact services at T Direct Shop to allow customers to conveniently purchase online.

Customers who make their first pre-order through T Direct Shop can receive their Galaxy S21 100% on the same day starting from the pre-activation date of January 22.

Also, for the first time, a pre-order self-activation process has been introduced, allowing customers to activate their devices directly without connecting to a consultant. Through this, customers who purchased the Galaxy S21 via pre-order can activate their devices without waiting by following the activation guide text message.

Customers using T Direct Shop can also subscribe to the online-exclusive ‘Untact Plan,’ which is about 30% cheaper than existing plans. The ‘Untact Plan’ consists of six plans in total: three 5G plans and three LTE plans, enabling customers to purchase the Galaxy S21 more easily, simply, and affordably.

SKT has also prepared generous prizes for customers who pre-order and activate the Galaxy S21 through T Direct Shop.

Customers who activate through T Direct Shop will be entered into a draw to win generous prizes such as ▲Xbox Series S ▲Sony PS5 Disc Edition ▲BMW M Series Driving Center tickets. Separately, they can choose one of eight gifts including ▲National Geographic S21 package ▲Britz Bluetooth earphones ▲Spigen case and charger set.

Furthermore, SKT has enabled online pre-orders through the distribution network-exclusive website platform T World Friends for loyal retail store customers, allowing pre-orders without visiting the store.

‘Perfect Club’ Offers Up to 1.45 Million KRW Benefits

SKT launched the ‘5GX Perfect Club Galaxy S21,’ an integrated device upgrade and insurance product that allows Galaxy S21 buyers to ‘use without worry and change without worry’ during the usage period, offering about 12% cheaper prices compared to individual subscriptions.

Customers who want to purchase the Galaxy S21 at a lower price can receive discounts up to 1.45 million KRW by utilizing various purchase benefits such as ▲partner card device discounts ▲T Safe Compensation Phone ▲T Moa Coupons.

Han Myung-jin, head of SKT Marketing Group, emphasized, “We have prepared abundant subscription services and various benefits considering the untact trend for Galaxy S21 buyers. Going forward, we will continue to discover subscription services that customers will like through AI-based data analysis and strengthen customized customer benefits.”

This content was produced with the assistance of AI translation services.