NS Home Shopping Strengthens Related Products to Meet the Era of 6 Million Pet Households
[Asia Economy Reporter Seungjin Lee] NS Home Shopping is strengthening its related sectors and launching a full-scale market attack in line with the era of 6 million pet-owning households.
NS Home Shopping announced on the 15th that it will reorganize the pet product category of its online shopping mall NS Mall and hold exclusive special price events and regular promotions.
At the end of last year, NS Mall reinforced its dedicated pet MD and renewed the existing pet product category by separating it into pet supplies and pet food. Specifically, pet supplies were divided into dog, cat, and lifestyle/fashion products. Pet food was classified into snacks, feed, and supplements to greatly improve convenience by allowing customers to compare desired products at a glance.
In line with the category reorganization, NS Home Shopping plans to strengthen pet-related promotions by operating exclusive special price products and regular promotional events.
First, until the 22nd, an event will be held selling 'Ttuntun Gym Ball' and 'Duburang Cats Tofu Sand,' home training equipment for pet families (people who consider pets as family), at special prices. 'Ttuntun Gym Ball' is a home training exercise device for dogs designed for pet families spending more time at home.
Also, during this NS Mall event period, popular items such as 'Kasabarang Cats,' 'Duburang Cats Economy (Green Tea/Original),' and 'Duburang Cats Ultra-fine Particles' will be sold at the lowest prices in Korea. About 7,000 products including pet food, toys, and waste supplies for pet cats and dogs will be operated as special price promotions.
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Lee Jae-myung, team leader of NS Home Shopping M-Commerce Product Team 2, said, "In the era of 6 million pet-owning households, we have strengthened related categories to meet customer needs," adding, "NS Mall will become a trusted place offering products that meet the standards of pet owners who want only the best for their family-like dogs and cats, at reasonable prices."
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