Dongdaemun-gu Operates Online Direct Market for Lunar New Year Celebration
From the 18th, online sales and pre-orders at local community centers available for 3 weeks... Excellent specialty products from sister cities sold at affordable prices with up to 20% discount benefits
[Asia Economy Reporter Park Jong-il] Dongdaemun-gu (Mayor Yoo Deok-yeol) will operate an online direct transaction market for agricultural and marine products to celebrate the traditional Korean holiday, Seollal, starting from the 18th.
This online direct transaction market is prepared not only to sell high-quality local specialties to residents at affordable prices but also to support farmers facing difficulties due to the prolonged COVID-19 pandemic, following last year's Chuseok market and continuing this Seollal.
From Dongdaemun-gu’s sister cities?Naju-si, Namhae-gun, Sangju-si, Sunchang-gun, Jecheon-si, Yeoju-si, Yeoncheon-gun, Eumseong-gun, Cheongsong-gun, Cheongyang-gun, Chuncheon-si, Boseong-gun, and Buan-gun?over 30 items such as ▲Naju pears ▲Namhae anchovies ▲Gangwon Hanwoo beef ▲Sangju dried persimmons ▲Cheongsong apples have been prepared, allowing consumers to purchase fresh and excellent quality agricultural and marine products at prices lower than market rates.
The direct transaction market will operate for three weeks from the 18th of this month to the 5th of next month through two methods: online sales and pre-orders.
Purchases can be made online via a banner linking to the sister cities’ online shopping malls on the Dongdaemun-gu Office website, or by pre-ordering through the district office and local community centers, with discounts of up to 20% available.
Ordered specialty products will be sequentially delivered from the sister cities’ farms to the consumers’ desired addresses between the 25th of this month and the 19th of next month.
A district official explained, “We planned the online direct transaction market to quickly adapt to changing consumer trends and overcome the difficulties of holding festivals and events, including direct markets, which have been canceled due to COVID-19.”
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Yoo Deok-yeol, Mayor of Dongdaemun-gu, stated, “The Seollal online market will increase the income of farmers struggling to open sales channels and provide residents with high-quality agricultural and marine products at reasonable prices. We hope that, instead of meeting family and friends during this great national holiday, people can convey their hearts from afar through excellent specialty gifts.”
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