Coupang Signs Regional Win-Win Cooperation MOU with Chungju City to Expand Market Channels for Excellent Agricultural Products

Excellent Agricultural Specialties like Chungju Apples and Peaches Delivered Nationwide with Early Morning and Same-Day Shipping

Yoon Hye-young, Vice President of Coupang Retail (right), and Jo Gil-hyeong, Mayor of Chungju City, are signing a Memorandum of Understanding (MOU) for the promotion and market expansion of local excellent agricultural and specialty products at Chungju City Hall on the 14th.

[Asia Economy Reporter Kim Cheol-hyun] Coupang announced on the 14th that it has signed a 'Memorandum of Understanding (MOU) for the Promotion and Expansion of Sales Channels of Local Excellent Agricultural and Specialty Products' with Chungju City and Chungju City Hall.

Through this agreement, Coupang will be able to smoothly procure excellent agricultural and specialty products certified by Chungju City, such as Chungju apples and peaches, through direct transactions. Direct transactions with local producers without middle distribution margins lead to excellent quality and affordable prices without markup. Chungju City farmers can now conveniently showcase their agricultural products nationwide through Coupang Rocket Fresh's early morning delivery and same-day delivery services.

Along with expanding sales channels, efforts will also be made to support promotional and marketing activities to raise awareness of the excellence of local agricultural products. Coupang plans to provide various marketing support using main advertising banners and other means to widely promote the Chungju City agricultural product integrated brand 'Chungju-ssi' and help increase sales.

Yoon Hye-young, Vice President of Coupang Retail, said, "We will strive even harder to support local farmers who are struggling due to COVID-19 and do our best to contribute to the revitalization of the local economy."

This content was produced with the assistance of AI translation services.