Gwangju Shinsegae "Health Products Good for Immunity Perfect for Holiday Gifts"

[Asia Economy Honam Reporting Headquarters Reporter Shin Dong-ho] Gwangju Shinsegae Co., Ltd. (CEO Lee Dong-hoon) announced on the 14th that during the Lunar New Year reservation sales period until the 24th, it will offer discounts of 20-70% on 52 health product items.

Notably, Kang Gaesangin Hong Sam Nokyongwon is sold at a 40% discount for 72,000 won, and Hong Sam Gireokbowon is sold at a 45% discount for 33,000 won.

Also, Now Foods Krill Oil is available for 30,000 won, and Daesang Deep Mountain Wild Ginseng Cultured Root is available for 58,000 won.

This discount event was prepared in anticipation that the trends of 'immunity' and 'untact' will continue more than ever this year due to COVID-19.

Gwangju Shinsegae expects that this year's Lunar New Year gift market will see immunity and health-related gifts become the trend, based on the 2020 processed food consumer attitude survey results recently announced by the Ministry of Agriculture, Food and Rural Affairs.

In fact, looking at the 2020 processed food consumer attitude survey results, the percentage of households taking health functional foods last year was 79.9%, an increase of 10.1 percentage points from 69.8% a year earlier. All age groups purchased 'vitamins and minerals' the most.

Furthermore, 30.2% of respondents said they would increase purchases over the next year, which was higher than the 0.3% who said they would decrease purchases. Consumers also responded that they bought an average of 1.2 health functional food items as gifts and 2.5 items for personal consumption in the past year.

This content was produced with the assistance of AI translation services.