"‘Around the World Market in 20 Minutes’... KOTRA Hosts Weekly Event on Regional Entry Strategies"
Held from the 13th to 15th... Regional Advancement Strategy Reports Also Available as Videos
KOTRA will hold the '2021 Regional Expansion Strategy Week' event for three days starting from the 13th. (Photo by KOTRA)
View original image[Asia Economy Reporter Kim Ji-hee] KOTRA will hold the '2021 Regional Market Entry Strategy Week' for three days starting from the 13th. During the event, KOTRA will present videos along with web seminars to help Korean small and medium-sized enterprises easily understand the 2021 regional market entry strategy reports.
Every year at the beginning of the year, KOTRA publishes regional and country-specific market entry strategy reports based on information gathered from 127 trade offices in 84 countries worldwide. Especially this year, due to the prolonged COVID-19 pandemic restricting overseas business trips and accelerating digital transformation, the reports were produced not only as printed materials but also as videos.
Through 10-minute videos, viewers can grasp the core contents of the reports, which average about 80 pages per volume. The videos faithfully include the main contents of the reports such as ▲market overview ▲key issues ▲entry strategies.
The three-day event will begin on the 13th at 2 p.m. with a web seminar titled 'A 20-minute Tour Around the Global Market in 2021.' The web seminar provides an overview of the global market for this year in just 20 minutes. Participation is possible via the KOTRA TV YouTube channel. The regional market entry strategy videos will be posted sequentially over the three days and can be viewed on the KOTRA Business YouTube channel.
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Son Su-deuk, Head of KOTRA's Economic and Trade Cooperation Headquarters, said, "Due to COVID-19, overseas business trips have been blocked, causing great difficulties for our small and medium-sized entrepreneurs. Going forward, we will produce the reports as videos so that our entrepreneurs can access global market information anytime and anywhere."
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