Casamia Online Platform 'Good.com' Rapid Growth... "Resonated with Young Generation"

Sales Increased by 153% in Just 6 Months Since Launch "Continuing Growth with Differentiated Products and Services"

Lifestyle specialty mall 'Good.com' achieved a 153% sales increase and surpassed 320,000 app downloads within six months of its launch. To celebrate 200 days since its launch, a special discount event will be held.
[Photo by Casamia]

[Asia Economy Reporter Kim Suhwan] Shinsegae's living & lifestyle brand Casamia's online platform has achieved a 153% sales growth within six months of its launch. Analysts say the marketing strategy targeting the younger generation successfully established the platform in the market.

On the 12th, Casamia announced that its online platform 'Good.com,' launched in July last year, saw a 153% increase in sales and surpassed 320,000 app downloads within six months.

The main customer base of Good.com is people in their 20s and 30s, and the expansion of product categories that match their preferences, such as 'quality of sleep' and 'emotional design,' is considered a key factor in its success.

Casamia plans to continue its growth momentum for Good.com by expanding differentiated products targeting the younger generation and incorporating entertainment elements such as themed home decoration in its marketing strategy. Um Kyungmi, head of Casamia's online team, said, "We have secured competitiveness by offering various brands and products that customers need," adding, "We will continue to enhance satisfaction with more diverse products and convenient, differentiated services."

Meanwhile, to celebrate the upcoming 200-day launch anniversary, Good.com will hold a special commemorative event from today until the 2nd of next month, offering coupons that allow event participants to purchase popular products for 200 won.

This content was produced with the assistance of AI translation services.