SK Magic Wins 'CES Innovation Award' Triple Crown for 2 Consecutive Years

Self-Direct Water Purifier, Premium Induction, and New Wide Dishwasher Win a Total of 3 Awards

SK Magic Self-Cleaning Direct Water Purifier

[Asia Economy Reporter Kim Cheol-hyun] SK Magic (CEO Yoon Yo-seop) announced on the 11th that it won the 'CES Innovation Award' triple crown for the second consecutive year at the world's largest electronics exhibition, the 'International Consumer Electronics Show (CES) 2021'.

The CES Innovation Award is a prestigious award established in 1976 that guarantees the best design and quality in the consumer electronics field. Experts from the Consumer Technology Association (CTA) in the United States comprehensively evaluate the innovation of CES exhibited products in terms of technology, design, and customer value, selecting and awarding outstanding products every year.

SK Magic, which participated in CES for the first time last year, achieved the CES Innovation Award triple crown for the second consecutive year, once again gaining global recognition for its technological and design competitiveness. The awarded products this time were three in total: the Self-Direct Water Purifier, Premium Induction, and New Wide Dishwasher, all of which received high evaluations across all categories, earning the honor of the award.

The Self-Direct Water Purifier was launched in August last year and surpassed 10,000 units sold within a month, gaining recognition first in Korea. It is a self-managed water purifier developed for customers who find it difficult to receive on-site management services, capable of 'direct water pipe electrolyzed water sterilization' and 'cork UV sterilization' equivalent to professional on-site management services by the purifier itself. The filter can also be easily self-replaced, and innovative technologies such as memory water dispensing functions have been applied. The Premium Induction and New Wide Dishwasher, scheduled to be released this year, played a key role in winning the award by enhancing consumer convenience based on excellent performance and differentiated design.

An SK Magic official said, "SK Magic is globally recognized for its innovative technology and design competitiveness through various global exhibitions, including CES, the world's largest home appliance exhibition," adding, "We will continue to invest without hesitation to establish global competitiveness at the highest level beyond Korea."

This content was produced with the assistance of AI translation services.