Gwangju University Students Win International Event Idea Contest

[Asia Economy Honam Reporting Headquarters Reporter Lee Gwan-woo] Gwangju University announced on the 11th that senior students from the Department of Hotel and Tourism Management won the bronze prize in the "International Event National Idea Contest" hosted by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization.

In this contest held to revitalize regional tourism through Hallyu content, students including Kim Min-ji received favorable evaluations for their theme, "Z AI: Suwon Time Travel Created by Generation Z."

"Z AI: Suwon Time Travel Created by Generation Z" submitted an idea of a Suwon time travel journey as a peddler by analyzing foreign reactions to K-dramas, characteristics of Generation Z, and tourism trends.

In particular, the journey involves wearing traditional Korean peddler costumes and using a mobile phone app to complete missions along the course. The process of receiving brass coins through mission completion and exchanging goods attracted attention.

Student Kim Min-ji said, "By differentiating from existing tourism experience products, we can induce participation from Generation Z and create economic effects, job creation, and image branding," adding, "I was able to receive such a great award through much learning at Gwangju University."

This content was produced with the assistance of AI translation services.