Emart24 Collaborates with YouTuber Shinkook to Launch 'Gogi Kukkuk Sandwich'

Mukbang YouTuber Shinkook is presenting the 'Gogi Kookkook Sandwich,' jointly developed with Emart24.

[Asia Economy Reporter Seungjin Lee] Emart24 will launch the ‘Gogi Cook Cook Sandwich,’ jointly developed with mukbang YouTuber Shincook, on the 12th.

Shincook is known as a YouTuber who introduces subscribers to ways to enjoy convenience store products more deliciously. The Shincook YouTube channel has approximately 587,000 subscribers.

The Gogi Cook Cook Sandwich is a unique product that realizes the ‘perfect combination’ theme from Shincook’s convenience store mukbang content by using the lunchbox main side dishes of spicy stir-fried pork (jeyuk bokkeum) and bulgogi. It contains one half of a spicy stir-fried pork sandwich and one half of a bulgogi sandwich, with more than 50% of the sandwich made up of meat. The selling price is 2,900 won.

Emart24 partnered with Shincook to pursue both taste and fun in products for the MZ generation (born early 1980s to early 2000s), who frequent convenience stores. Since Shincook has been familiar with convenience stores since childhood, it was judged that he understands the tastes and preferences of his generation better than anyone else.

Through the Gogi Cook Cook Sandwich, Emart24 plans to approach the MZ generation in a friendly way while increasing trust in the taste of fresh foods such as gimbap and hamburgers.

Emart24 expects the Gogi Cook Cook Sandwich to capture the attention of the MZ generation and receive a positive response. The three food items launched in collaboration with the variety show ‘Delicious Guys,’ famous for the catchphrase ‘Just one bite,’ including kimchi spicy stir-fried pork rice balls, have expanded to a total of six items as of January, thanks to the enthusiastic response from MZ generation customers.

To commemorate the launch of the Gogi Cook Cook Sandwich, Emart24 will offer a 20% discount to customers who pay with Hyundai Card until the end of this month.

Also, from the 13th to the 11th of next month, customers participating in the Emart24 mobile app stamp event will be entered into a drawing to receive a 2,000 won Emart24 coupon. The stamp event automatically enters customers when they scan the Emart24 mobile app integrated barcode once during product payment.

Choi Ki-hwang, partner of Emart24’s Strategic Marketing Team, said, “The Gogi Cook Cook Sandwich is the result of three months of collaboration and idea sharing between Emart24 MDs, marketing staff, and Shincook. Starting with this, we will continuously introduce unique products and marketing for fun consumers this year.”

This content was produced with the assistance of AI translation services.