LG Electronics Partners with Gen.G Esports

Gen.G's 'League of Legends' team is posing in front of LG UltraGear gaming monitors and gaming laptops.

[Asia Economy Reporter Dongwoo Lee] LG Electronics announced on the 11th that it has signed a partnership agreement for marketing cooperation with the global esports company 'Gen.G Esports.'

Through this partnership, the two companies will work together to develop and revitalize the global esports industry, actively communicate with the MZ generation through the LG UltraGear brand, and enhance brand value.

Founded in 2017, Gen.G Esports has offices in Korea, the United States, and China, and operates multiple world-class esports teams in game leagues such as Overwatch, League of Legends, and PUBG. It was ranked 6th in Forbes' 2020 list of the most valuable esports teams. Additionally, Gen.G has established the Gen.G Global Academy to provide innovative esports professional education programs.

LG Electronics is delivering the brand value of LG UltraGear as the "ultimate weapon that brings victory" to customers, leading with gaming monitors featuring the world's first 4K IPS panel with the fastest 1ms response time (GTG).

Chris Park, CEO of Gen.G Esports, said, "Through cooperation with the young and dynamic LG UltraGear brand, we expect to deliver the ultimate gaming experience not only to players but also to esports fans worldwide," adding, "Based on the shared value of innovation with LG Electronics, we will carry out various activities for fans and customers."

Jang Ik-hwan, Executive Vice President and Head of LG Electronics' IT Business Division, said, "We will actively support maximizing the performance of Gen.G Esports players with the powerful LG UltraGear," and added, "We will work even harder for the growth of esports through this partnership."

Meanwhile, LG Electronics hosted the esports tournament 'LG UltraGear Face Off' last year and participated as the main sponsor of 'LG UltraGear eK League 2020' with AfreecaTV Esports.

This content was produced with the assistance of AI translation services.