Untact Lunar New Year... HelloNature Sells Hanwoo Gift Sets Starting at 600,000 KRW

Advance Reservation Benefits Until February 10

[Asia Economy Reporter Cha Min-young] As social distancing measures have been strengthened due to the novel coronavirus infection (COVID-19), preparations for the holidays are actually happening earlier than in previous years.

On the 8th, online food life shop Hello Nature analyzed the weekly sales proportions of gift sets during last year's Chuseok period and found that the purchase proportion 3 to 4 weeks before the holiday increased by 15 percentage points compared to previous years. One to two weeks before the holiday, the purchase proportion of gift sets decreased, while sales of home meal replacements (HMR) and other easy-to-eat meals at home tripled compared to the previous year. This is due to more people giving up returning home and only sending gifts.

Accordingly, Hello Nature opened its Lunar New Year gift planning exhibition about ten days earlier and prepared about 200 Lunar New Year products under the concept of ‘Gifts filled with sincerity wishing for well-being.’ A representative premium gift is the Miyungsan Hanwoo gift set (600,000 KRW). Miyungsan refers to a female cow under 30 months old that has never given birth, and the set consists of various cuts that capture the savory and mild unique flavor of Hanwoo beef.

From the special lineup ‘The Fresh,’ they offer differentiated products tailored to diverse customer needs, including natural abalone from Cheongsando, Shine Muscat grapes by artisan Chuseong-yeop, and coffee beans from Park Ichu, a coffee sanctuary in Gangneung.

Along with this, as interest in health has recently increased, they have expanded health functional foods such as honey, red ginseng, and supplements, and prepared meal kits that won the convenience restaurant competition and home cafe products for those spending the holidays at home. Yutnori sets are also sold as a season-limited item.

Hello Nature offers special Lunar New Year benefits until the 10th of next month, including ▲ discount coupons up to 20,000 KRW ▲ a ‘Vermicular’ pot giveaway for customers purchasing over 300,000 KRW ▲ instant discounts when paying with ChaiPay.

Jung Hwan, head of Hello Nature’s product planning team, said, “Since last year, as consumers who want to express their feelings with gifts instead of returning home during the holidays have increased, we opened the Lunar New Year planning exhibition early this year. We thoroughly analyzed and predicted the shopping needs of non-returning visitors and consumption trends during the holiday period to prepare a product lineup tailored to these.”

This content was produced with the assistance of AI translation services.