Jeep Sponsors 'All-New Gladiator' in B's New Music Video

Rain to Also Join as a Member of 'Jeep Wave' Starting This Year

[Asia Economy Reporter Kim Ji-hee] Jeep announced on the 7th that it provided the All-New Jeep Gladiator model as a sponsored vehicle for the music video of brand ambassador Bi (RAIN)'s new song "Naro Bakkwoja" (Let's Change to Me).

First introduced on the 31st of last month, the song "Naro Bakkwoja" is a New Jack Swing genre dance track, and in the music video, the All-New Jeep Gladiator made a striking appearance with its bold blue exterior. Especially in the intro scene of the music video, Bi’s driving scene in the All-New Jeep Gladiator showcased the unstoppable charm of the Gladiator.

Bi, the official brand ambassador of Jeep and the first domestic owner of the All-New Jeep Gladiator, plans to actively participate in community activities as a member of "Jeep Wave" starting in 2021. Earlier in September, at the Gladiator delivery ceremony, he demonstrated the Jeep Wave, a unique hand signal greeting among Jeep owners, fostering a sense of belonging and camaraderie among owners.

Meanwhile, the All-New Jeep Gladiator has attracted attention in Korea by selling out all 300 units available for delivery in 2020 within two weeks of the official pre-order launch. Subsequently, contracts for an additional 200 units have also been completed.

Jake Aumann, President of FCA Korea, said, “We are pleased to expose the unique presence of the All-New Jeep Gladiator to domestic and international fans through the music video of brand ambassador Bi’s new song at the start of the new year,” adding, “We will continue to widely promote the brand value through various marketing and community activities together with Bi, who is both the brand ambassador and an owner.”

This content was produced with the assistance of AI translation services.