"Child Safety Phone Released" U+ Kakao Little Friends Phone 4 Launches... Price 251,900 KRW
[Asia Economy Reporter Joselgina] LG Uplus announced on the 7th that it will exclusively launch the 'U+ Kakao Little Friends Phone 4,' a smartphone dedicated to elementary school students with enhanced parental control features. Pre-sales will be held from the 8th to the 14th ahead of the official release on the 15th.
Known as a 'study phone for children' or 'safe phone,' the U+ Kakao Little Friends Phone 4 allows guardians to easily track their child's location through a dedicated application, block harmful content, and remotely manage the child's phone usage.
The fourth model in the series newly adds features such as ▲guardian notifications when the child moves ▲tracking the child's movement path. It also offers 'Baro Mode,' which allows guardians to easily set smartphone modes in 10-minute increments to manage the child's schedule by blocking data and Wi-Fi or locking the screen so that only apps approved by the guardian can be used. Additionally, a new 'Praise Sticker' feature lets children collect stickers within the app by setting agreements and rewards with their guardians.
In addition to existing parental control functions related to restricting app usage and harmful content, new features include ▲blocking smartphone screen captures ▲blocking execution of URLs sent via KakaoTalk messages ▲guardian notifications when receiving messages containing images, URLs, or harmful keywords.
This model comes preloaded with apps that provide LG Uplus's differentiated child-focused educational content, such as 'U+ Elementary Country (22,000 KRW/month),' which gathers popular elementary education content, and 'U+ Kids Vivid Library (5,500 KRW/month),' which exclusively offers English books from world-renowned publishers produced in 3D augmented reality (AR). The Kakao Little Friends character theme is also supported. The phone is available in one color, white, with a retail price of 251,900 KRW.
Considering the primary user age group, LG Uplus offers a kids-specialized package including an antibacterial character case, a strap that can be attached crosswise to the case or connected to a mask, a smartphone accessory bag, and a Kakao Friends sticker set to customize the phone according to the child's preferences.
Furthermore, all purchasers will receive free access to 'U+ Kids Vivid Library' until November 30th this year, and additional customer benefits and commemorative events are planned to coincide with the official launch.
Purchasing through U Shop offers richer benefits, including an additional 7% discount on fees. Customers can choose one of five exclusive gifts: a Kakao towel and umbrella set, a Disney toothbrush sterilizer, kids' probiotics, a Disney LED touch mood lamp, or a two-month subscription to Millie's Library.
From the 8th to the 21st, an event will be held where customers who activate their phones will be entered into a draw to win a Galaxy Tab S7 (5 winners) or a 30,000 KRW Shinsegae gift certificate (200 winners). During the same period, sharing the launch news on SNS will grant the first 1,000 participants a coffee voucher. Existing LG Uplus customers who recommend this model to their children or acquaintances and have it activated between the 15th and 21st will also be eligible for a benefit where both the referrer and the referee, totaling 1,000 people, will receive 10,000 KRW each toward their communication fees through a draw.
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Meanwhile, last year LG Uplus introduced the 'Phone Loss & Damage Insurance 40' with the launch of the U+ Kakao Little Friends Phone 3, which covers loss and damage for smartphones priced under 400,000 KRW for elementary school users. The monthly fee is 1,900 KRW, and for the U+ Kakao Little Friends Phone 4, in case of loss, customers only need to pay 53,800 KRW, which is 20% of the product's retail price, to receive a replacement smartphone.
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