Pigeon Launches High-Concentration Detergent with Indoor Drying Function
"Enhancing Ingredient Safety with 3 No's: No Microplastics, No Colorants, No Preservatives"
[Asia Economy Reporter Yujin Cho] Pigeon, a comprehensive household goods company (CEO Juyeon Lee), announced on the 7th that it has renewed and launched four types of ‘High-Concentration Pigeon Signature Indoor Drying’ with added indoor drying function.
The High-Concentration Pigeon Signature Indoor Drying is an upgraded product of the ‘High-Concentration Pigeon Rich Perfume Signature,’ which was loved for its rich fragrance, improving ingredient safety, functionality, and ease of use.
It does not use microplastics, colorants, or preservatives, and excludes 12 harmful substances such as benzene and formaldehyde, enhancing ingredient safety.
Natural raw material ‘Cyclodextrin (hereafter Dextrin)’ extracted from corn starch was added to improve the indoor drying function. Dextrin is a powerful deodorizing ingredient that works by trapping odor molecules inside its ring structure, effectively eliminating unpleasant odors that may occur during indoor drying or mold smells from less dried laundry.
It consists of four types specially created by a perfumer who has made luxury perfumes for Pigeon: ‘Mystic Rain’ with white peach and tuberose scent, ‘Flower Festival’ full of rose and jasmine fragrance, ‘Ice Flower’ with jasmine and added green scent for a cool and luxurious feel, and ‘La Fiesta’ with rose, lime, and powdery notes.
Containing high-concentration flower oil, it features a fragrance that is three times richer and longer-lasting compared to existing regular Pigeon fabric softener products.
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In accordance with the eco-friendly management philosophy upheld since its founding, eco-packaging was applied to this renewed product as well. It uses a colorless container with a ‘Recycling Excellence’ grade, and usability was improved by expanding the container and cap from the existing product.
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