LG Household & Health Care, Hoo Hwanyudang High Concentrate Special Edition View original image


[Asia Economy Reporter Yujin Cho] LG Household & Health Care (CEO Cha Seok-yong) has introduced the 'Who Hwanyu Donganggo Special Edition,' which celebrates the New Year and wishes for a brilliantly shining year.


This edition is the first release of 2021 from the royal luxury cosmetics brand 'The History of Who,' launched to welcome the New Year. It embodies noble meaning and sincerity, presenting beauty to the queens of this era as if offering a precious gift to a queen.


In particular, wishing for a brilliantly shining year, the design features a gold-colored container, and the package is decorated with phoenix and peony motifs symbolizing the queen's health, longevity, and happiness, enhancing its collectible value.


'Hwanyu Donganggo' is an eye cream from the timeless masterpiece 'Who Hwanyu' line, containing the rich nutrients of wild ginseng whole plant (from leaves to roots), which can only be harvested between May and September. It is a luxury eye cream that brightens the eye area and simultaneously cares for wrinkles and elasticity concerns.


More than 70 herbal ingredients are blended according to traditional herbal principles to maximize efficacy, adding bright energy to tired eye skin and cultivating a radiant, youthful queen-like eye area.



This New Year edition is presented in a doubled volume of 50ml compared to the original Hwanyu Donganggo, and for the first time includes the luxury basic line of Who’s five Hwanyu products along with the noble Wanghusam™ and wild ginseng flower ingredients in the Yehunbo Cream, which completes the vibrant queen’s skin.


This content was produced with the assistance of AI translation services.

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