Hyundai Motor, 10% Decline in US Sales Last Year Due to COVID-19 Impact

[Asia Economy Reporter Suyeon Woo] Hyundai Motor Company's sales volume in the U.S. market last year decreased by 10% due to the impact of the novel coronavirus disease (COVID-19).

On the 5th (local time), Hyundai Motor America announced that it sold 622,269 units in the U.S. market last year, down 9.6% compared to the previous year.

Although the total sales volume decreased due to COVID-19, sales of sports utility vehicles (SUVs) reached an all-time high. Hyundai's SUV sales amounted to 402,661 units, a 9% increase compared to the previous year. In particular, the popularity of the large SUV Palisade was a key factor. Last year in the U.S., Palisade sales reached 82,661 units, approximately tripling compared to the previous year.

As of December, Hyundai's U.S. sales volume was 66,278 units, a 2% increase, but sales for the fourth quarter totaled 178,844 units, a 2% decrease.

Randy Parker, Vice President of Sales at Hyundai Motor America, said, "With swift measures against COVID-19 and a strong product lineup, we outperformed other brands in retail sales and market share growth over the past year."

Hyundai Motor Large SUV Palisade

This content was produced with the assistance of AI translation services.