Emart24 Launches New Year Health Marketing Including 'Walking Challenge'

[Asia Economy Reporter Seungjin Lee] Emart24 is conducting health-themed marketing campaigns such as a non-face-to-face walking challenge and dieting for 100 won to welcome the New Year.

First, throughout January, Emart24 is partnering with the mobile health management platform WalkOn to hold a non-face-to-face walking challenge. This challenge includes walking 50,000 steps and walking at famous spots nationwide, and anyone can easily participate by accessing the WalkOn mobile app.

The 50,000-step walking challenge requires walking 50,000 steps regardless of location. Up to 15,000 steps per day can be recognized. Customers who complete the 50,000-step walking challenge will receive a coupon for a 500ml bottle of Harue Liter water redeemable at Emart24 stores (limited to the first 10,000 participants).

The nationwide famous spots walking challenge takes place on a total of 10 courses nationwide, including Seoul Forest. Walking courses can be viewed on the mobile app, making it easy to follow. Walking more than 80% of the course will be recorded as completing the challenge. Regional courses can be checked on the WalkOn mobile app.

Emart24 plans to provide an Ipresso hot Americano or a 500ml Harue Liter mobile coupon to the first 1,000 customers who complete the nationwide famous spots walking challenge for each course. Participation in both the 50,000-step walking and nationwide famous spots walking challenges is allowed simultaneously.

In addition, Emart24 is running a discount promotion until the 7th of this month in collaboration with NHN Payco, where customers can purchase half-boiled eggs, apples, bananas, and other items helpful for healthy dieting for only 100 won.

When paying with the convenient payment method Payco, customers can purchase one of the following items for 100 won: Moist Gamdongran (2,000 won), Nonghyup washed apples (1,600 won), or Fresh bananas (1,500 won). The maximum purchase quantity per person is one item.

A credit card-linked promotion is also running throughout January. When purchasing four types of Harim chicken breast or seven types including Sangha nutritious half-boiled eggs with a Hyundai Card, a 20% discount is applied, and customers receive a free Maeil 99.89 soy milk (190ml).

With a Samsung Card, customers can buy eight types of Denmark drinking yogurt (310ml) as a 1+1 offer, and with an NH Nonghyup Card, customers can get a 50% discount when purchasing eight types of soy milk and honey drinks including MinSaeng black bean soy milk.

Yuchang-sik, head of Emart24’s Sales Marketing Team, said, “We plan to continue introducing various marketing campaigns to support customers’ healthy lifestyle habits.”

This content was produced with the assistance of AI translation services.