[Asia Economy Reporter Suyeon Woo] Jaguar Land Rover Korea announced on the 4th that it has started limited domestic sales of the special edition 'Range Rover 50' to commemorate the 50th anniversary of the flagship sport utility vehicle (SUV) Range Rover.


The first Range Rover, launched in 1970, established itself as a popular model in the SUV market with its iconic design and all-terrain driving performance. Having sold over one million units worldwide and released up to the 4th generation model, the Range Rover set a new standard in the luxury SUV market with cutting-edge technology and top-tier convenience features. To celebrate the 50th anniversary of its launch, a limited edition model of 1,970 units?the same as the launch year?was released, with only 37 units available in Korea.


Range Rover 50th Anniversary Special Edition Launched in Korea... Price is 214.97 Million KRW View original image


The Range Rover 50 is based on the top-tier Autobiography trim, delivering the utmost luxury. Additionally, the 'Fifty' handwritten badge designed by Land Rover's Chief Design Director Gerry McGovern adorns various parts of the vehicle. The '1 of 1970' lettering, indicating that it is one of the limited 1,970 units produced, is engraved on a unique center console nameplate, emphasizing its exclusivity. The interior design uses premium materials to enhance the sense of luxury. Notably, the rear seats are independent, and the power-deployable center console finished with Grand Black veneer provides a premium driving environment.


Range Rover 50th Anniversary Special Edition Launched in Korea... Price is 214.97 Million KRW View original image


The powertrain is equipped with a 5.0 V8 supercharged gasoline engine, delivering a maximum output of 525 horsepower and a peak torque of 63.8 kg·m. It accelerates from 0 to 100 km/h in just 5.4 seconds.


Attention was also paid to creating a comfortable environment for safe and convenient driving. The Range Rover 50’s interior air ionizer system includes a PM 2.5 filter. This helps all passengers drive comfortably inside the vehicle even on days with severe fine dust. Additionally, Android Auto and Apple CarPlay connectivity and a 220V plug socket are provided to enhance convenience for both drivers and passengers, and the Meridian Signature Reference sound system is applied.


Range Rover 50th Anniversary Special Edition Launched in Korea... Price is 214.97 Million KRW View original image

Range Rover 50th Anniversary Special Edition Launched in Korea... Price is 214.97 Million KRW View original image


Jaguar Land Rover Korea offers a limited lifestyle collection called 'Range Rover Artwork' to customers who purchase the Range Rover 50. This collection features artwork drawn by the Land Rover design team depicting the first-generation Range Rover model. Like the Range Rover 50, only 1,970 pieces were produced, each accompanied by a metal plate engraved with a unique number.



The Land Rover Range Rover 50 comes with the Jaguar Land Rover Owners Platinum Membership, providing various premium lifestyle benefits. The sale price, including a 5-year service plan package, is 214.97 million KRW (individual consumption tax reduced price).


This content was produced with the assistance of AI translation services.

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