LG Objet Collection Debuts Overseas at CES 2021... Sequential Launch in Global Markets

LG Electronics operates an online experience site where customers can directly experience the value of the LG Objet Collection, which completes the interior design of the entire home space. From the left, LG Objet Collection top freezer bottom refrigerator, 1-door convertible refrigerator.

[Photo by LG Electronics]

[Asia Economy Reporter Ki-min Lee] LG Electronics announced on the 4th that it will showcase its space interior home appliance 'LG Objet Collection' to the global market through CES 2021, the world's largest IT and home appliance exhibition, which opens on the 11th of this month (local time).

The LG Objet Collection realizes a harmonious design of various home appliances used throughout the house, such as the kitchen, living room, and laundry room. Customers can also directly combine various materials and colors to match their residential design. LG Electronics operates an online experience site so that customers can experience the LG Objet Collection. LG Electronics plans to sequentially launch the LG Objet Collection in overseas markets this year.

To select colors that various generations can choose from, LG Electronics collaborated for a long time with the world-renowned color research institute, the US Pantone Color Institute. To allow selection according to interior design, various materials were selected, including Fenix, mainly used in premium furniture, as well as stainless steel, glass, and metal.

Also, the LG Objet Collection inherits the technology of LG premium home appliances, such as TrueSteam, which is highly effective for sterilization, deodorization, cleaning, and wrinkle reduction of clothing, and Knock-On Magic Space, which allows easy checking of the type and quantity of stored food without opening the refrigerator door.

In October last year, LG Electronics released 11 new LG Objet Collection products across household appliances, including top refrigeration bottom freezing refrigerators, built-in type refrigerators, kimchi refrigerators, 1-door refrigerator/freezer/kimchi convertible refrigerators, dishwashers, microwave ovens, water purifiers, WashTower, and stylers. The LG Objet Collection product lineup is expected to expand further.

LG Electronics has been leading the global home appliance trend of 'space appliances' by successively introducing ▲ the ultra-premium built-in 'Signature Kitchen Suite' and ultra-premium home appliances 'LG Signature' in 2016, ▲ the space-customized home appliance 'LG Objet' combining appliances and furniture in 2018, and ▲ the space interior home appliance 'LG Objet Collection' last year, which completes home interiors as more products are added.

Ryu Jae-cheol, Vice President and Head of LG Electronics H&A Business Division, said, "The LG Objet Collection, which has not only the excellent performance of LG home appliances but also differentiated designs that harmonize with space, will provide new experiences and value to overseas customers as well."

This content was produced with the assistance of AI translation services.