[New Year's Message] Cho Hyun-joon, Chairman of Hyosung, "We Must Create a Brand Customers Can Trust"

[Asia Economy Reporter Park So-yeon] Cho Hyun-joon, Chairman of Hyosung, emphasized to employees at the start of the new year that "Hyosung must become a premium brand trusted and recognized by customers."

According to industry sources on the 2nd, Chairman Cho stated in his New Year's message released through the company's internal online platform on the 1st, "Regardless of the era or society, what sustains a company is the trust and love of customers, but currently, Hyosung's brand is not recognized as the best in the market."

Chairman Cho said, "Hyosung must instill in customers a firm belief that it is an honest brand that always produces reliable products and an innovative brand that offers differentiated value rather than competing on price," adding, "That trust should spread not only to customers but also to the end consumers."

He continued, "To achieve this, it is essential to have product quality, service, and stable supply capabilities that are far superior to competitors," emphasizing, "To customers, Hyosung must be a brand that does not compete on price but creates and provides new value."

Chairman Cho also pointed out, "Customer-friendly (VOC, Voice of Customer) management and data-driven management, which are essential to enhancing brand value, are still lacking," urging, "Let us listen more and act faster than our competitors."

He added, "Last year, five Hyosung companies achieved A grades or higher in ESG (Environmental, Social, and Governance) evaluations," and stressed, "Let us make greater efforts to lead environmental protection, ethical management, and transparent management, pursue mutual growth with partner companies, and become Hyosung that is loved and trusted by the public."

This content was produced with the assistance of AI translation services.