CU Launches 'Become a Green Friend' Campaign

[Asia Economy Reporter Cha Min-young] CU has partnered with the eco-friendly company ‘Pleatsmama’ to conduct the first environmental protection campaign of the Year of the Ox, ‘Be Green Friends (Please Become Green Friends) Season 1,’ until the 31st.

BGF Retail, which operates CU, set the company-wide environmental protection slogan last year as ‘Please Become Green Friends’ and has been striving to provide an environment where employees, CU franchisees, and customers can practice eco-friendliness in their daily lives.

The campaign participation method is to check the green move checklist that can be practiced at convenience stores?such as using eco-bags, purchasing eco-friendly products, using tumblers, and separating transparent PET bottles?on the event page within CU’s membership application ‘Pocket CU,’ and then press the promise button to pledge participation as a Green Friend.

Also, customers can participate in the campaign by uploading their eco-friendly actions practiced in daily life on their personal Instagram stories with the hashtags #CU친환경캠페인 #그린프렌즈.

CU will hold a drawing among participants of the eco-friendly campaign ‘Please Become Green Friends Season 1’ and gift 250 people each with a limited edition CU edition shoulder bag and flap bag specially produced in collaboration with Pleatsmama and CU.

Pleatsmama is an eco-fashion brand that produces unique bags and clothing from yarn extracted from discarded PET bottles, based on the motto of Me-cycle, a resource circulation structure where the resources I discard come back to me.

The two types of Pleatsmama CU edition pleats bags provided as souvenirs for this campaign are also made by recycling 16 discarded PET bottles and are designed with green as a motif, symbolizing eco-friendliness. The tag attached to the pleats bag is Shyru, CU’s PB brand character.

BGF Retail’s campaign is the first seasonal eco-friendly campaign introduced in the industry. BGF Retail plans to respond more swiftly to urgent environmental issues through seasonal campaigns in the future.

Yang Jae-seok, Head of Management Planning at BGF Retail, said, “We hope that even those who have been interested in environmental issues but have postponed taking action will take this opportunity to become Green Friends who practice green moves for the Earth.”

Meanwhile, CU has previously implemented ▲use of paper straws in all stores ▲participation in the transparent PET bottle separation campaign ▲launch of eco-friendly container ready-meal series. Starting this month, beginning with Jeju Island, CU will discontinue the use of disposable plastic bags and fully switch to eco-friendly bags made from synthetic resin raw materials.

BGF Retail’s efforts were recognized last year when it became the first in the industry to obtain the international standard environmental management system ISO 14001 certification, and it is the only company in the industry to receive an overall grade A in the ESG evaluation announced by the Korea Corporate Governance Service (KCGS).

This content was produced with the assistance of AI translation services.