Shinhan Card Organizational Restructuring... "Leap to a Life & Finance Platform Company"

Establishment of Dedicated Task Force for 3 Major New Businesses
Building Marketing System for Online and Offline Omnichannel
Mass Appointment of Headquarters and Department Heads Born in the 70s

[Asia Economy Reporter Ki Ha-young] Shinhan Card announced on the 30th that it has carried out an organizational restructuring and personnel appointments in 2021 to leap forward as a 'Life & Finance Platform' company.

The Life & Finance Platform company, presented by Shinhan Card CEO Lim Young-jin at the 13th anniversary ceremony, signifies Shinhan Card's future vision of providing customers with optimal products and services through new business models based on data and digital technology, transcending the existing card business and financial sectors.

First, Shinhan Card newly established a task force responsible for three major new businesses based on data and digital technology at the headquarters level, and promoted the organization in charge of acquiring business licenses and planning, developing, and operating platforms to the department level.

The three major new businesses (DNA) promoted by Shinhan Card refer to the 'consumer-oriented lifestyle finance platform' that implements all financial services from payments to financial products and asset management; the 'life platform' that provides new customized services and non-financial benefits tailored to individual lifestyles based on MyData; and the 'small business financial platform' that comprehensively supports small business operators with financial support, fund management, marketing, and store operation support.

In particular, Shinhan Card plans to establish a 'Platform Biz Committee' directly under the CEO to comprehensively support the three major new businesses, the group integrated platform 'TODP', and platform businesses such as Shinhan My Car, promoting organic connections with the group's Digilog strategy and maximizing One Shinhan synergy.

Additionally, to strengthen fundamental competitiveness in response to the new normal era, Shinhan Card has fully deployed a digital sales execution organization and reorganized the merchant marketing organization to target simple payments and the distribution market, establishing an omni-channel marketing system that transcends the boundaries between online and offline.

Over the past few years, Shinhan Card has reinforced the front and back-end organizations of the rapidly growing Auto & Finance Business Division to seek diversification of the profit structure through continuous growth of the multi-finance business and securing market competitiveness.

To support this organizational restructuring, Shinhan Card has also sought new changes in leadership, implementing personnel appointments to strengthen new 'digital leadership' for future pioneering from the perspective of mid- to long-term competitiveness. First, a large number of young and progressive talents born in the 1970s were selected as heads of headquarters and departments to enhance organizational dynamism and enable agile responses to the new normal era and rapidly changing digital environment.

Furthermore, through rotational assignments aimed at strengthening digital capabilities and talent development, Shinhan Card expanded its digital talent pool and supported digital innovation of products and services not only in digital organizations but also in sales sites by linking with its core business, the card business.

In the untact era, Shinhan Card also expanded the 'Smart Working Place' based on separated work to enable continuous digital work beyond spatial constraints. In addition to the existing Daejeon and Busan regions, new office spaces were established and operated in Daegu and Jeju regions, allowing employees to efficiently carry out work at offices near their homes in the provinces without having to work at the Seoul headquarters.

Shinhan Card CEO Lim Young-jin said, "This organizational restructuring was carried out from the perspective of securing leadership in future new businesses for Shinhan Card's future vision as a 'Life & Finance Platform' company," adding, "Through this, we will faithfully fulfill Shinhan Card's role to contribute to achieving 'First-class Shinhan' pursued by Shinhan Financial Group."

This content was produced with the assistance of AI translation services.