This Year’s Busan MICE Todak Todak Day Held... Overcoming a Difficult Year Well

December 30th, 2 PM at BEXCO Online
Evaluation of COVID-19 Projects Related to MICE, Awarding of Meritorious Service
Ideas Invited for Project Development in the Ontact Era

Busan City Hall exterior view. (Photo by Busan City Hall)

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] Busan City will hold the ‘2020 Busan MICE Todak Todak Day’ online at 2 p.m. on the 30th at BEXCO, together with the Busan Economic Promotion Agency and the Busan Tourism MICE Promotion Association.

On this day, evaluations will be conducted on projects that played a pivotal role in overcoming the COVID-19 crisis this year, including the Meeting Technology Activation Project and the Youth Job Project in the MICE sector.

Following this, the event will proceed with ▲awarding commendations to contributors to the development of the MICE industry, ▲awarding winners of the MICE Content Contest held last August, and announcing the first and second prize-winning works.

Participants will receive evaluations on projects carried out this year online and propose ideas to discover projects suitable for the Ontact era.

This year, Busan City implemented various support measures to help the MICE industry overcome COVID-19. To activate meeting technology, it shared various technologies and utilization cases and provided opportunities for exchange between the MICE and IT industries. It also supported youth employment in the MICE sector, serving as a pillar when existing personnel were inevitably on leave and management was difficult.

Busan City expanded support costs for events hosted by the private sector, supported costs for non-face-to-face MICE event execution, event quarantine costs, and management consulting.

Next year, Busan plans to continue supporting the sustainability of existing projects’ achievements, create a hybrid event environment, and promote various R&D support policies necessary for developing events that can represent Busan.

Byun Sung-wan, Acting Mayor of Busan, said, “It has been a difficult year due to COVID-19, but the MICE industry has steadfastly overcome it through creative innovation and effort,” adding, “We will firmly seize opportunities for Busan MICE to take a new leap forward, such as the construction of Gadeokdo New Airport and hosting the 2030 Busan World Expo, to overcome the crisis.”

For contributions to the development of the MICE industry, CEO Kim Hee-sun of For You Communications Co., Ltd. and JSB Tour & MICE Co., Ltd. will receive commendations from the Busan Mayor. In the MICE Content Contest, Park Soo-yeon of Busan National University and three others, who proposed the ‘2021 Energy Prosumer Expo,’ will receive the grand prize.

This content was produced with the assistance of AI translation services.