Naver Smart Store Soars with COVID-19... Food, Homewear, Camping Upward Trend

[Asia Economy Reporter Bu Aeri] Naver announced on the 28th that all products (based on the mid-category classification) sold on Smart Store showed growth compared to the previous year, according to an analysis of items sold until November this year.

This is attributed to the impact of the novel coronavirus disease (COVID-19), which led to avoiding offline contact and the spread of online non-face-to-face consumption culture.

New consumption trends have also emerged due to COVID-19. With increased indoor activities caused by the pandemic, indoor clothing products such as pajamas, underwear, homewear, and training wear grew significantly compared to the previous year, increasing by 62% and 71%, respectively.

Food products showed the highest growth rate among all product categories, with an 89% increase compared to the previous year.

In particular, convenience foods, processed foods, and easy-to-cook meals that can be comfortably eaten at home showed a 98% growth rate, and as the number of people drinking alone increased, late-night snacks and home drinking-related products grew by 152%.

Children’s snacks such as confectionery, dairy products, and ice cream grew by 102% and 131%, respectively. On the other hand, dining out gift certificates and beverage and bakery exchange vouchers showed a decline in growth compared to last year.

High growth was also observed in interior accessories, storage furniture, household and kitchen appliances, and computer products. This is believed to be due to the surge in demand for decorating personal spaces and replacing home appliances as people spend more time at home.

Interior accessories grew by 64%, children’s furniture by 100%, and kitchen appliances by 84%. With the prolongation of remote work and homeschooling, PC products increased by 110%.

As COVID-19 prolonged, it was found that more people prefer to enjoy hobbies alone at home rather than going out to enjoy cultural and leisure activities as before.

Home training equipment grew by 88% compared to the previous year, while yoga and Pilates equipment and health equipment recorded growth rates of 103% and 83%, respectively. One-day classes and hobby lessons showed a high growth rate exceeding 400% compared to the previous year.

On the other hand, products such as overseas travel, movies and performances, and leisure tickets recorded negative growth rates of 57%, 64%, and 83%, respectively, compared to the previous year.

Camping, known as an outdoor activity that can be enjoyed while practicing social distancing, recorded a growth rate of 218% compared to the previous year, and golf and fishing, which can be enjoyed by a small number of people, also gained popularity, showing growth rates of 108% and 91%, respectively.

This content was produced with the assistance of AI translation services.