'Cooking Passion' Jeon Seok-min NS Home Shopping Host Wins Grand Prize at Korean Cuisine Contest

Awarded at the Korean Cultural Globalization Festival

Jeon Seok-min, a shopping host who recently won the Speaker of the National Assembly Award at the 8th Korean Food Culture Global Festival, and Jo Hang-mok, co-CEO of NS Home Shopping, are taking a commemorative photo on the 23rd.

[Asia Economy Reporter Cha Min-young] NS Home Shopping announced on the 28th that Seokmin Jeon, a shopping host at NS Home Shopping, received the Grand Prize, the Speaker of the National Assembly Award, at the '8th Korean Food Culture Globalization Festival.'

The Korean Food Culture Globalization Festival is a food culture festival hosted by the Korea Food Forum to commemorate Korean Food Day and promote the globalization of Korean cuisine. From 2013 until last year, it was a large-scale event held at Gwanghwamun Square, attracting visitors from over 100 countries worldwide and a cumulative audience of over one million. This year, due to the spread of the novel coronavirus (COVID-19), the event was held online.

This year as well, about 300 individuals and groups related to food, including national Korean cuisine masters, food artisans, skilled technicians, and Korean cuisine professors, competed by category and region. Experts evaluated creativity, professionalism, skill, taste, and hygiene. Shopping host Seokmin Jeon submitted dishes such as pufferfish sashimi, Yongbongtang (dragon phoenix soup), pickled lotus root, pufferfish dumplings, octopus jang (marinated octopus), and shrimp jang, winning the highest award, the Speaker of the National Assembly Award.

In response, Jo Hang-mok, co-CEO of NS Home Shopping, visited shopping host Seokmin Jeon in the studio on the 23rd and said, "We are proud that an NS Home Shopping shopping host received the highest award in a competition among top Korean cuisine masters," and urged, "Please continue to strive so that Seokmin Jeon's passion and emotion for cooking can be fully conveyed to customers."

Shopping host Seokmin Jeon said, "Through this award, I have set a goal to become a differentiated food specialist shopping host who delivers the emotion of food, not just simple food sales," and added, "If given the opportunity, I would confidently like to sell products developed from my recipes on a program bearing the name Seokmin Jeon at the prestigious food company NS Home Shopping."

Shopping host Seokmin Jeon is a veteran shopping host specializing in food, having conducted over 5,000 live broadcasts over 18 years. He debuted as an MBC actor in 2002, transitioned to a shopping host the following year, and has been active at NS Home Shopping for 15 years since 2006. He has been in charge of NS Home Shopping's representative food-specialized programs such as 'Two Man Story' and 'Big Show,' and holds the highest sales record of selling 700 million KRW worth of lobster and kimchi each within one hour. He holds certifications in Korean, Chinese, Western, and Japanese cuisines and completed a temple food expert course from Seonjae Sunim, chairman of the Korean Food Foundation. In March this year, he also received the 'Korean Cuisine Master' certification, held by only about 300 people.

This content was produced with the assistance of AI translation services.